Pardot Consultant

Key Responsibilities:

• Pardot Implementation & Configuration: Lead the implementation and configuration of Pardot ensuring seamless integration with Salesforce using the Salesforce Connector.
• Automated Campaigns: Design implement and monitor automated campaigns across email and web channels to drive engagement and conversion.
• Marketing KPIs: Analyze and report on marketing KPIs focusing on email marketing performance and conversion metrics.
• Salesforce Features: Set up and manage Salesforce features such as Engagement History Campaign Influence B2B Marketing Analytics and the draganddrop email builder.
• Lead Qualification: Manage the Pardot lead qualification process including grading and scoring to optimize lead nurturing and conversion.
• Engagement Studio: Utilize Engagement Studio to set up and maintain effective lead nurturing programs.
• Pardot Administration: Administer the Pardot ecosystem ensuring best practices are followed and new features are effectively utilized.
• HTML/CSS: Use HTML and CSS to create and customize landing pages forms and email templates within Pardot.
• Salesforce Marketing Cloud: A working knowledge of Salesforce Marketing Cloud (SFMC) is a plus as well as experience with technology architecture and development.

Required Qualifications:

• Pardot Expertise: At least 3 years of handson experience with Pardot including at least three successful Pardot implementations.
• Salesforce Experience: At least 2 years of experience in delivering Salesforce marketing automation projects with experience using Sales Cloud APEX and Lightning Web Components (LWC).
• Certifications: Certified Pardot Consultant (Pardot Specialist certification is a plus).
• Pardot API: Experience using the Pardot API to integrate thirdparty systems.
• Marketing Automation: Familiarity with other marketing automation platforms such as Salesforce Marketing Cloud is desirable.
• Technical Skills: Basic understanding of LWC and REST APIs.

Good to Have Skills:

• Salesforce Marketing Cloud (SFMC): Working knowledge of SFMC is an advantage.
• Pardot Specialist Certification: Having this additional certification is beneficial.
• HTML/CSS: Proficiency in these for creating customized content in Pardot.

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