Overview:
The Social Media Executive plays a crucial role in creating and executing social media strategies to enhance brand presence and engage audiences. They are responsible for managing various social media platforms effectively creating compelling content and analyzing performance metrics.
Key Responsibilities:
- Developing and implementing social media strategies to increase brand awareness and engagement.
- Creating and curating engaging content for social media platforms.
- Monitoring and analyzing social media performance using analytics tools.
- Managing social media advertising campaigns and budgets.
- Engaging with the online community and responding to comments and messages.
- Collaborating with marketing and content teams to align social media strategies with overall marketing goals.
- Stay updated with the latest social media trends and best practices.
Required Qualifications:
- Bachelors degree in Marketing Communications or related field.
- Proven experience as a Social Media Executive or similar role.
- Demonstrable experience in creating engaging social media content.
- Proficient in social media management and analytics tools (e.g. Hootsuite Sprout Social Google Analytics).
- Strong understanding of social media advertising and paid promotion strategies.
- Excellent copywriting and communication skills.
- Ability to interpret social media analytics and derive actionable insights.
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