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PPC Executive B2B SaaS Campaigns

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Job Location drjobs

Mohali - India

Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Job Description

We are Looking for aPPC(Pay Per Click) Specialistto Join our Marketing Team:
Experience: 2Years
Shift:(UK Shift)
Qualification:Graduation with relevant experience and Certifications. MBA is an added advantage.

Role & Responsibilities:

  • Plan and form effective paid search strategies

  • Run and optimize different PPC (Pay per click) campaigns

  • Run and optimize video marketing campaigns

  • Manage ad accounts on multiple platforms like Google Ads Bing FB LinkedIn Twitter Instagram etc

  • Plan a budget and monitor bids to increase ROI

  • Track KPIs to evaluate performance and pinpoint issues

  • Deliver reports for administration and management

  • Compose appealing and brief copies for adverts

  • Discover approaches and ways to decrease the risk of click fraud

  • Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends

  • Maintain and monitor keyword bids account daily and monthly budget caps impression share quality score and other important account metrics

  • Communication with team and management on project development timelines and results

  • Negotiate/close deals and handle complaints or objections

Minimum Skills Required:

  • 2years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)

  • Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.

  • Experience working with popular PPC ad platforms (Google AdWords Bing AdCenter FB ads etc).

  • AdWords / Bing certification is a plus.

  • Basic knowledge of paid video marketing.

  • Ability to work in a flexible work schedule.

  • Hubspot CRM knowledge/experience added advantage.

Employment Type

Full Time

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