Social Media Content Creator

I. Summary of the position:

The Social Media Content Creator will implement BRAVEs Social Media Strategy developing brand awareness generating inbound traffic and encouraging participation in ministry events. This role coordinates with support team members to support their respective missions ensuring consistency in voice and cultivating a social media referral network. Additionally the Social Media Content Creator maintains all of the organizations content across all digital platforms keeping it consistent and ensuring that all platforms are uptodate and relevant. This individual must apply creative analytical and organizational skills to identify and evaluate content problems and develop strong solutions.

II. Experience and Knowledge Required:

Skilled in photography & videography

Experience & expertise in organizing planning and of successful social media campaigns

Demonstrated success in growing social media presence on multiple platforms resulting in greater followers and audience engagement

Clear verbal and written communication

Understanding of social media KPIs; ability to assist with tracking and interpreting metrics to enhance user engagement and suggest content optimization

Skilled in Adobe Photoshop Illustrator and Premiere. Skills in After Effects is a plus.

Strong writing organizational project management and time management skills

Must be selfmotivated and able to effectively collaborate with teams; building relationships across multiple departments

Projects a professional image able to handle a fastpaced environment

Detail oriented creative ability to learn new software applications

Willingness to work after hours or on weekends when needed

III. Essential Functions and Responsibilities:

Create and execute comprehensive social media marketing strategies to increase brand awareness engagement followers and congregation

Plan & develop a social media content calendar for relevant platforms (including but not limited to Facebook Instagram YouTube X TikTok Truth LinkedIn)

Ability to create graphics and motion graphic assets to maximize views and engagements

Capture photos and videos for social media our website and our internal library. Organize and tag photos/videos in a library for easy access.

Leverage measurement tools to provide weekly progress reports and mine insights while continually finding ways to improve on those metrics through testing and new initiatives

Ability to create content targeting various audiences and strategize new ways to engage with them

Partner with BRAVE Academy staff to help reach existing and prospective families/students

Ensure all online efforts and messaging are consistent with BRAVEs values overall story and voice for each target audience

Ability to assist teams with tasks/projects outside of social media and content creation (oneteam mentality)

Other duties as assigned

IV. Attributes:

Positive attitude

Heart of a servant

Fun/enjoyable

Organizational skills

Must share the vision of BRAVE to fulfill the Great Commission with integrity and passion

V. Employee possesses and exhibits the following core values in their daily life:

Bold in Faith Resolute in Identity Authentic in Relationships Virtuous in Character Engaged in Mission

Love for God & People

Work ethic that is excellent protective and frugal with time and money

Attitude of a servant enjoyable to be with and devoted to the call of God and the Church