Healthcare Marketing Manager

THIS JOB CAN BE FOUND ON OUR EXCLUSIVE JOB BOARD IT IS NOT A DIRECT ROLE AT AUGMENT JOBS.

Job Overview: The Healthcare Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance our brand presence engage target audiences and drive growth within the healthcare sector. This role requires a strategic thinker with a deep understanding of healthcare industry trends exceptional communication skills and a proven track record in marketing.

Key Responsibilities:

• Strategic Planning: Develop and implement effective marketing strategies and campaigns tailored to the healthcare industry. Analyze market trends and competitor activities to identify opportunities and challenges.
• Campaign Management: Oversee the creation and evaluation of multichannel marketing campaigns including digital print social media and events.
• Brand Management: Maintain and enhance the companys brand image and reputation through consistent messaging and highquality marketing materials.
• Content Creation: Collaborate with internal teams and external agencies to create compelling content including articles case studies white papers and promotional materials.
• Market Research: Conduct market research to gather insights on customer needs preferences and behaviors. Utilize this data to inform marketing strategies and improve campaign effectiveness.
• Stakeholder Engagement: Build and maintain relationships with key stakeholders including healthcare professionals patients and industry influencers.
• Performance Tracking: Monitor and analyze the performance of marketing campaigns and initiatives. Prepare regular reports and presentations to share insights and recommendations with senior management.
• Budget Management: Manage the marketing budget efficiently ensuring optimal allocation of resources and maximizing ROI.

Qualifications:

• Bachelors degree in Marketing Business Administration Healthcare Administration or a related field. A Masters degree is a plus.
• Experience in marketing with at least 2 years in the healthcare industry or related field.
• Strong understanding of healthcare industry trends regulations and marketing strategies.
• Proven experience in managing successful marketing campaigns across multiple channels.
• Exceptional communication and interpersonal skills with the ability to collaborate effectively with various stakeholders.
• Proficiency in digital marketing tools and platforms including Google Analytics SEO SEM and social media.
• Strong analytical skills with the ability to interpret data and make datadriven decisions.
• Creative thinking and problemsolving abilities.

Benefits:

• Competitive salary and performancebased bonuses
• Health dental and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Professional development opportunities
• Supportive and collaborative work environment