At STRI we are hiring a Senior Marketing Manager for a Personal Care Manufacturing Company based in Hyderabad. Our clients are manufacturers of natural and sustainable body hair and oral care products.
About the role:
1. Research
Market research in Personal Care & Beauty (PBC)
Competition analysis
Consumer insights
Communication trends
2. Strategy
Develop yearly brand and communication strategies
Create quarterly brand and communication plans
Formulate monthly brand and communication strategies
Oversee budgeting
3. Plan
Design offline marketing plans
Develop online marketing strategies
Implement plans for strategies
4. Team Management
Coordinate with agencies
Manage internal marketing and communications
Oversee vendor management
Requirements
- 8 to 10 years of experience in marketing preferably in the beauty skincare or wellness industry.
- Passionate about Brand Management and skilled in Brand Strategy & Positioning of Product.
- Strong written and verbal communication skills.
- Ability to coordinate with multiple stakeholders including agencies and external partners.
- Ability to work collaboratively in a fastpaced/ start up environment
- Experience handling a small team
Benefits
As per industry norms
Post Graduate or equivalent qualification. Bachelor s degree in Business Administration or relevant field preferred. A minimum of 5 to 7 years experience working in a retail environment, ideally in a managerial role. Strong leadership and customer management abilities. Customer service-oriented with in-depth knowledge of basic business management processes. Excellent communication and interpersonal skills.