TCS is hiring for Adobe Target -Pan India
TCS is hiring for Adobe Target -Pan India
Posted on :
15-09-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Overview
The role of Adobe Target Specialist at TCS plays a crucial part in driving the success of digital marketing initiatives through effective personalization and optimization strategies using the Adobe Target platform. The position is essential in ensuring a seamless and targeted user experience across various digital touchpoints.
Key Responsibilities
- Develop and execute A/B tests to optimize website or app experiences
- Implement personalization strategies based on customer data and behavior
- Collaborate with digital marketing teams to define and execute targeted campaigns using Adobe Target
- Analyze test results and provide recommendations for website/app optimization
- Utilize Adobe Target to create and manage personalized content and promotions
- Develop and maintain a roadmap for ongoing optimization and personalization efforts
- Configure and maintain Adobe Target activities and experiences
- Provide guidance and support to crossfunctional teams on Adobe Target best practices
- Collaborate with web analytics team to track and report on performance of tests and personalization efforts
- Stay updated on industry best practices and new features of Adobe Target to drive innovation
Required Qualifications
- Bachelors degree in Marketing Business Computer Science or related field
- 3 years of experience in implementing and managing Adobe Target for personalization and optimization
- Proven track record of driving results through A/B testing and personalization strategies
- Strong understanding of digital marketing principles and practices
- Proficiency in web analytics tools such as Google Analytics or Adobe Analytics
- Experience in collaborating with crossfunctional teams including developers designers and marketers
- Certification in Adobe Target is a plus
- Excellent analytical and problemsolving skills
- Ability to communicate and present complex ideas effectively
- Strong project management and organizational skills
personalization,web analytics,adobe,optimization,a/b testing,google analytics,analytics,project management,adobe target,digital marketing,organizational skills,adobe analytics
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
