Providing direction to the Creative Department and the rest of the agency regarding integrated creative solutions for clients communication needs. Building and sustaining a highly effective creative team that develop only precise and ingenious solutions and striving for the long lasting and sustainable success of our clients.
Main Areas of Responsibility
Drive the overall quality of the creative product whilst maintaining accountability to client objectives
Establishes a culture where powerful advertising combines with creativity and quality
Strive to meet the goal for the Creative Circle points as defined annually.
The Agency throughtheline approach is supported by you and this sentiment is filtered down to your staff
Ensure the quality of work is maintained/improved under your leadership
Creative work that is presented is fully thought out solutions rather than options (including detailed thinking budgets timings)
Produce TV ads that rank amongst the most liked ads in each emerging and developed market
Devising an award drive to produce better proactive work and ensuring that this drive is more efficiently run
Gains respect from the client and develops a valuable relationship with the client organisation
Create TTL solutions as opposed to oneoff ads
Work with strategy and media at reviews and the client presentations
Clarify the exact purpose/deliverables of a brief before developing work
Supportive of AM
Complete work within client deadlines and budgets
Create a culture of solutions not problems within the creative department
Develop and empower a secondtier creative management team
Attract top talent and retain best creative staff
Manage the careers of all
Involved in performance management discipline and career growth/planning of creative staff
Key Measures
All the main responsibilities but most importantly:
Leading the Creative Department in finding integrated creative solutions
Lifting the creative profile of the agency
Awards points
Requirements
Experience/Qualifications
Matric
Relevant tertiary degree
57 years experience in an advertising agency
Management experience
Experience/Qualifications Matric Relevant tertiary degree 5-7 years experience in an advertising agency Management experience