Experience: 35 years
Salary: Upto 4060k
Job description
Key Responsibilities:
- Develop and execute a comprehensive marketing automation strategy aligned with business goals.
- Implement and optimize marketing automation workflows to nurture leads drive engagement and enhance the customer journey.
- Oversee marketing automation tool selection implementation and management(e.g. HubSpot WebEngage or CleverTap).
- Stay current with industry trends and platform updates to maximize the efficiency of marketing automation processes.
- Design build and deploy automated marketing campaigns across various channels such as Email WhatsApp Sms and Push Notifications.
- Collaborate with crossfunctional teams to integrate marketing automation into broader marketing initiatives.
- Develop and execute lead nurturing programs to move prospects through the sales funnel.
- Implement segmentation strategies based on customer behavior demographics and other relevant factors.
- Utilize data and analytics to measure campaign performance and identify areas for improvement.
- Generate regular reports on key performance indicators (KPIs) and provide insights for optimization.
Requirements:
- 2 years of email marketing campaign experience.
- Handson experience in creating effective Emails WhatsApp and SMS campaigns.
- Techsavvy with problemsolving skills and data analysis capabilities.
- Strong written and verbal English communication skills.
- Selfmotivated detailoriented and comfortable in a datadriven business environment.
marketing automation,email,sms,whatsapp,campaigns