Social Media Specialist
Social Media Specialist
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Job Description
Overview
Key responsibilities
- Create and manage the organizations social media profiles and presence including Facebook Twitter LinkedIn and Instagram.
- Develop engaging creative and innovative content for regularly scheduled posts which enlighten educate and entertain the audience.
- Collaborate with the marketing team to ensure social media and marketing strategies are aligned.
- Analyze and report social media actions on a regular basis for successes and new opportunities.
- Stay uptodate with the latest social media best practices technologies and trends.
- Interact with the online community to respond to their inquiries and develop relationships.
- Plan and execute social media advertising campaigns.
- Monitor and improve the overall companys online presence.
- Create and manage promotions and social ad campaigns being sure to track results.
- Analyze review and report on the effectiveness of campaigns to maximize results.
Required qualifications
- Bachelors degree in Marketing Communication or related field.
- Proven work experience as a Social Media Executive or similar role.
- Demonstrable social networking experience and social analytics tools knowledge.
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Excellent multitasking and time management skills.
- Strong written and verbal communication skills.
- Proactive and selfmotivated with a passion for the social media landscape.
- Ability to deliver creative content (text image and video).
- Knowledge of online marketing channels and best practices.
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Employment Type
Full Time
