Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Consultant
Posted on :
06-09-2024
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1 Vacancy
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Job Description
We are seeking a highly skilled and experienced Salesforce Marketing Cloud (SFMC) consultant to join our team. The ideal candidate will have a deep understanding of SFMC s capabilities strong technical proficiency and a proven track record of successfully implementing and integrating SFMC with Salesforce products and other marketing tools. This role demands a combination of technical expertise project management skills and handson experience in marketing automation.
Requirements
Key Responsibilities:
- Setup Implement and integrate Salesforce Marketing Cloud across multiple channels including Email SMS WhatsApp Push notifications and Custom Dashboards.
- Execute strategies using Marketing Cloud Personalization Data Cloud and Datorama integration.
- Develop implement and optimize automations and journeys for daily operations ensuring efficiency and accuracy.
- Configure and manage SFMC components: Email Studio Mobile Studio (Push SMS WhatsApp) Contact Builder Audience Builder Automation Studio Journey Builder Reporting and Einstein features.
- Write and troubleshoot SQL queries HTML and CSS for dynamic email functionalities.
- Hands on work experience with API triggers and 3rd party integration.
- API Promotional/Transactional and promotional campaigns.
- Provide ongoing production support analyse issues and implement solutions to ensure system stability and performance.
- Collaborate with crossfunctional teams guiding customers through the implementation and best practices of Marketing Cloud solutions.
- Develop user stories functional specifications and project plans in coordination with stakeholders.
- Conduct client meetings to understand business needs and tailor SFMC solutions accordingly.
- Track and manage project progress providing regular updates to stakeholders.
- Serve as the primary client contact offering guidance on marketing best practices and resolving complex scenarios.
- Conduct Knowledge Transfer KT and act as a Subject Matter Expert (SME) to the delivery team throughout the project ensuring customer success.
Preferred Certifications:
(Not necessary to possess all certifications)
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Cloud Consultant
- Salesforce Data Cloud Consultant
- Salesforce Marketing Cloud Personalization Accredited
Requirements:
- Bachelor s or master s degree in computer science Information Technology Marketing or a related field.
- Minimum 35 years of relevant experience in Salesforce Marketing Cloud implementation and integration.
- Strong client handling and communication skills.
- Experience in the automotive industry is a plus.
- Indepth technical expertise in SFMC and familiarity with Salesforce CRM MarTech and AdTech solutions.
- Ability to understand business requirements develop technical strategies and create effective solutions.
- Proven experience with Salesforce product integrations.
- Proficiency in Agile methodologies and strong facilitation skills.
- Understanding of Marketing Automation Data Governance Security and Compliance best practices.
- Location: Gurugram (Gurgaon) with occasional travel to Pune as required.
Key Responsibilities: Setup, Implement and integrate Salesforce Marketing Cloud across multiple channels, including Email, SMS, WhatsApp, Push notifications and Custom Dashboards. Execute strategies using Marketing Cloud Personalization, Data Cloud, and Datorama integration. Develop, implement, and optimize automations and journeys for daily operations, ensuring efficiency and accuracy. Configure and manage SFMC components: Email Studio, Mobile Studio (Push, SMS, WhatsApp), Contact Builder, Audience Builder, Automation Studio, Journey Builder, Reporting, and Einstein features. Write and troubleshoot SQL queries, HTML, and CSS for dynamic email functionalities. Hands on work experience with API triggers and 3rd party integration. API Promotional/Transactional and promotional campaigns. Provide ongoing production support, analyse issues, and implement solutions to ensure system stability and performance. Collaborate with cross-functional teams, guiding customers through the implementation and best practices of Marketing Cloud solutions. Develop user stories, functional specifications, and project plans in coordination with stakeholders. Conduct client meetings to understand business needs and tailor SFMC solutions accordingly. Track and manage project progress, providing regular updates to stakeholders. Serve as the primary client contact, offering guidance on marketing best practices and resolving complex scenarios. Conduct Knowledge Transfer KT and act as a Subject Matter Expert (SME) to the delivery team throughout the project, ensuring customer success. Preferred Certifications: (Not necessary to possess all certifications) Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Administrator Salesforce Marketing Cloud Developer Salesforce Marketing Cloud Consultant Salesforce Data Cloud Consultant Salesforce Marketing Cloud Personalization Accredited Requirements: Bachelor s or master s degree in computer science, Information Technology, Marketing, or a related field. Minimum 3-5 years of relevant experience in Salesforce Marketing Cloud implementation and integration. Strong client handling and communication skills. Experience in the automotive industry is a plus. In-depth technical expertise in SFMC and familiarity with Salesforce CRM, MarTech, and AdTech solutions. Ability to understand business requirements, develop technical strategies, and create effective solutions. Proven experience with Salesforce product integrations. Proficiency in Agile methodologies and strong facilitation skills. Understanding of Marketing Automation Data Governance, Security, and Compliance best practices. Location: Gurugram (Gurgaon), with occasional travel to Pune as required.
Employment Type
Full Time
Key Skills
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