Loyalty Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
proactively plan and implement key activitiesto support core KPI metrics (including acquisition, accruals,breakage, redemption, engagement, mobile app downloads, and UOR)leveraging the expertise of digital marketing and CRM teams.
• Identify and share opportunities for consideration for the use ofgroup-wide assets, with an aim to support overall delivery ofincremental business revenue and overall customer engagement / loyalty through resourceful use of assets.
• Manage the creativeprocess for campaigns with internal and external agencies, toensure campaign delivery in accordance to an agreed creativecampaign brief.
• Work closely with partners, sales, products andcreative teams, to develop globally relevant and locally tailoredcampaigns and experiences, with additional personalization whereverpossible and appropriate.
• Identify the right audience for eachcampaign, considering customer segmentation, micro-segmentation,and loyalty lifecycle.
Employment Type
Full-time
