Brand Manager
Brand Manager
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Job Description
JOB TITLE: Brand Manager
LOCATION: Lagos State
TYPE OF EMPLOYMENT: Onsite
SALARY BUDGET: N500 000 N750 000
EXPERIENCE LENGTH: At least 2 years
SUMMARY
The Brand Manager is responsible for driving the growth and success of the brand by ensuring targets for market share brand equity gross margin brand awareness and market penetration are met. This involves crafting and executing strategic plans managing marketing activities optimizing profitability and enhancing the brand s presence and reputation. The role functionally reports to the Director Fountain Head SBU who provides strategic oversight and ensures alignment with broader business objectives.
RESPONSIBILITIES
Ensure achievement of agreed sales volumes and gross margin on the product group.
Facilitate the achievement of planned market share profitability awareness and penetration to sustain market leadership.
Efficient deployment of agreed brand spending to achieve an agreed level of profitability and brand equity.
Manage and motivate the team to increase their confidence level of vibrancy necessary to drive innovation.
Ensure the achievement of designated brand image and equity in the marketplace to sustain competitive superiority.
Facilitate the availability of agreed products and stockkeeping units (SKUs) to avoid stock out while minimizing faking of any pack sizes.
Requirements
5 years of experience out of which the minimum should be 3 Years in Brand Management and 2 must have been in Sales with responsibility for Channel Management.
MBA Marketing would be an advantage.
Datadriven proficient with Microsoft Office Suites and able to develop insights for data.
Comfortable with traveling to different parts of the country.
Strong organizational skills to keep track of brand details.
Bachelor s degree in Finance, Accounting, or a related field; Master s degree or professional certification (e.g., CFA, CTP) is a plus. Minimum of 5 years experience in treasury management or finance, preferably in the manufacturing sector. Strong analytical skills with the ability to interpret complex financial data. Excellent communication and interpersonal skills for effective relationship management. Proficient in treasury management software and Microsoft Office Suite.
Employment Type
Full Time
