This is a remote position.
Job Description: Salesforce Marketing Cloud Developer
Company name: Willware Technologies
Work mode: Remote/Contract
Work time: IST / UK Time Zone
Work experience: 3 years
Job Summary:
We are seeking a talented Salesforce Marketing Cloud Developer to join our team. The ideal candidate will have a strong background in Salesforce Marketing Cloud and will be responsible for designing implementing and optimizing digital marketing campaigns. This role requires expertise in leveraging Salesforce Marketing Cloud s suite of tools to drive personalized datadriven marketing strategies that enhance customer engagement and achieve business goals.
Key Responsibilities:
- Develop and execute multichannel marketing campaigns using Salesforce Marketing Cloud including email SMS social and web.
- Design and optimize customer journeys using Journey Builder to deliver personalized experiences at scale.
- Utilize Contact Builder and Data Extensions to segment and manage customer data for targeted marketing efforts.
- Build dynamic and personalized content using Content Builder ensuring consistency and alignment with brand guidelines.
- Implement and manage marketing automation workflows using Automation Studio to streamline processes and enhance efficiency.
- Integrate Salesforce Marketing Cloud with CRM systems and other thirdparty platforms to ensure seamless data flow and customer experience.
- Ensure all marketing activities comply with relevant regulations (e.g. GDPR CANSPAM) and best practices for data privacy and security.
- Work closely with crossfunctional teams including marketing sales and IT to align strategies and achieve business objectives.
Required Skills & Qualifications:
- Strong knowledge of Salesforce Marketing Cloud including Journey Builder Email Studio Automation Studio Content Builder and Contact Builder.
- Experience with data segmentation SQL and managing customer data within Salesforce Marketing Cloud.
- Proven experience in setting up and managing automated marketing campaigns.
- Ability to create and manage dynamic personalized content for different customer segments.
- Strong analytical skills with the ability to interpret data generate insights and optimize campaigns.
- Familiarity with integrating Salesforce Marketing Cloud with other systems (e.g. CRM ERP) using APIs and connectors.
- Excellent communication skills with the ability to work collaboratively with various teams.
Required Skills: 3+ years of experience in Salesforce development. - Strong skills in Apex, Visualforce, and Lightning Component Framework. - Experience with Salesforce integration and data management. - Ability to work independently and manage tasks remotely. This role offers the flexibility of remote work and is ideal for candidates seeking a short-term/Long-term contract with a focus on delivering impactful Salesforce solutions.