Digital Marketing Executive

Search Engine Optimization (SEO):

• Develop and execute successful SEO strategies to increase organic search rankings and drive traffic.
• Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
• Monitor and analyze website performance using tools like Google Search Console, Google Analytics, SEMrush, and Moz, and make data-driven recommendations for improvement.

Google Ads and SEM:

• Plan, execute, and optimize paid search campaigns on Google Ads to achieve maximum ROI.
• Conduct keyword research, write compelling ad copy, and manage bid strategies.
• Track and report on campaign performance, analyzing metrics to identify trends and optimize campaigns.

Social Media Management:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Create and curate engaging content for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Monitor social media channels for feedback, respond to comments, and foster community engagement.

Content Creation and Marketing:

• Create & Develop high-quality, SEO-friendly content for websites, blogs, email campaigns, and social media.
• Collaborate with the design team to create visually appealing graphics and videos.
• Optimize content based on SEO and social media best practices to drive traffic and engagement.

Media Buying and Paid Advertising:

• Plan and execute digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more.
• Conduct audience research and segmentation to ensure ads reach the right target audience.
• Monitor and analyze campaign performance, adjusting strategies to maximize ROI.

Email Marketing:

• Plan and execute email marketing campaigns to nurture leads and drive conversions.
• Create & Develop email templates, write copy, and segment lists based on user behavior and demographics.
• Analyze email campaign performance and implement improvements to increase open rates, click-through rates, and conversions.

Analytics and Reporting:

• Track, analyze, and report on key performance metrics for all digital marketing campaigns.
• Use data to identify trends, measure success, and make informed decisions.
• Provide regular updates to management on campaign performance and recommendations for improvement.