We are looking for a dynamic Social Media Expert with strong content writing skills to manage our digital presence and create engaging content across various platforms. The ideal candidate will have a passion for social media trends a creative mindset and the ability to craft compelling content that resonates with our audience and strengthens our brand identity.
Responsibilities
- Develop and implement social media strategies to enhance brand awareness engagement and traffic across platforms like Facebook Instagram Twitter LinkedIn etc.
- Create highquality engaging and original content for social media posts blogs newsletters and campaigns that align with the company s voice and messaging.
- Schedule manage and monitor posts across various social media channels ensuring consistency and timeliness.
- Stay updated on social media trends tools applications and best practices to ensure our digital strategies remain current and effective.
- Collaborate with internal teams (marketing design etc.) to create visual content and support promotional campaigns.
- Analyze social media metrics and adjust strategies accordingly to improve engagement and conversion rates.
- Engage with the online community respond to comments and handle customer queries on social platforms.
- Monitor competitors and stay updated on emerging trends to keep the brand relevant.
Requirements
- Proven experience as a Social Media Specialist or similar role.
- Exceptional content writing skills with experience in writing for digital platforms blogs and social media.
- Expertise in managing social media platforms and tools such as Hootsuite Buffer or similar scheduling platforms.
- Strong understanding of SEO and how it relates to social media content.
- Experience with analytics tools (Google Analytics Facebook Insights etc.) to track performance and suggest improvements.
- Ability to work independently as well as collaborate within a team environment.
- Excellent communication skills attention to detail and creativity.
Preferred Skills:
- Graphic design and content creation using tools like Canva Photoshop or Illustrator.
- Experience in video content creation for platforms such as Youtube and Instagram Reels.
- Understanding of social media advertising strategies and paid campaigns.
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