Google Bing YouTube Ads Specialist
Google Bing YouTube Ads Specialist
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Job Description
Transform the future of digital communities with innovative strategies that drive growth and engagement.
Our client is a cuttingedge digital agency at the forefront of content community and technology. Since 2016 they have been empowering brands with innovative strategies that connect and captivate audiences. Specializing in communitydriven growth our client helps entrepreneurs marketers and community managers build deeper relationships with their customers. By leveraging the latest trends in digital marketing they create tailored solutions that drive scalable growth and enhance customer loyalty. Imagine being part of a team that doesn t just follow trends but sets them in an environment where your career can truly flourish on a global scale. Experience the impact of your work as you collaborate with experts who are passionate about pushing the boundaries of what s possible in digital marketing.
Job Overview:
Be part of our client s team as a Google Bing & YouTube Ads Specialist where youll develop and manage impactful ad campaigns optimize performance using datadriven strategies and collaborate with creative teams to deliver results that exceed client expectations. Your expertise will drive success across multiple digital platforms.
Shift: 6 pm 2 am Skopje
Work setup: Work from home Skopje
Responsibilities:
Campaign Strategy and Development:
- Develop and implement comprehensive Google Search YouTube and Bing Ad strategies that align with client goals.
- Create and execute YouTube Ad strategies to complement existing campaigns.
- Conduct thorough keyword research and audience analysis to identify opportunities for campaign optimization.
Campaign Management:
- Create manage and optimize Google Search YouTube and Bing Ad campaigns to maximize performance and ROI.
- Monitor and analyze campaign performance metrics making datadriven adjustments to improve results.
- Conduct A/B testing to determine the most effective ad copy creatives keywords and bidding strategies.
- Continuously monitor and adjust bids to ensure optimal ad placement and cost efficiency.
Ad Copy and Creative Development:
- Write compelling and effective ad copy that drives clicks and conversions.
- Collaborate with the creative team to develop engaging ad creatives and landing pages.
- Ensure all ad creatives are consistent with the client s brand and messaging guidelines.
- Collaborate with the media team and clients to brief and develop engaging video ad content for YouTube to drive viewer engagement and conversions.
Performance Analysis and Reporting:
- Generate detailed performance reports and provide insights and recommendations for campaign improvements.
- Monitor YouTube video performance and work with the media team to optimize content.
- Utilize Google Analytics Bing Webmaster Tools HubSpot Looker Studio and other tools to track and measure campaign success.
- Provide regular updates to clients on campaign performance insights and strategic recommendations.
- Use data to identify trends and insights to drive continuous improvement and innovation in campaign strategies.
Budget Management:
- Manage campaign budgets effectively ensuring optimal resource allocation to achieve desired results.
- Conduct bid management and optimization to maximize ad spend efficiency.
- Forecast budget requirements and track actual spend against the budget.
Client Communication and Collaboration:
- Serve as the primary point of contact for clients regarding their Google Search YouTube and Bing Ad campaigns.
- Provide regular updates performance reports and strategic recommendations to clients.
- Collaborate with internal teams including SEO content and design to ensure cohesive and integrated marketing strategies.
- Attend client meetings and presentations to discuss campaign performance and future strategies.
Platform Setup and Configuration:
- Assist clients with the initial setup and configuration of Google Ads YouTube ad accounts and Bing Ads.
- Ensure proper tracking implementation using tools like Google Tag Manager Google Analytics and Bing Universal Event Tracking (UET).
- Configure conversion tracking remarketing lists and other essential campaign elements.
Compliance and Best Practices:
- Ensure all campaigns comply with Google Ads YouTube Ads and Bing Ads policies and industry best practices.
- Stay informed about the latest updates and changes in Google Ads YouTube Ads Bing Ads and digital marketing trends.
- Implement best practices for ad copy bidding targeting and optimization.
Continual Learning and Development:
- Stay updated on the latest trends technologies and best practices in digital advertising and marketing.
- Participate in professional development opportunities such as webinars workshops and conferences.
- Share knowledge and insights with the team to foster a culture of continuous learning and improvement.
Requirements
Qualifications Needed:
Experience:
- Minimum of 5 years managing Google Search and YouTube Ad campaigns.
- Proven track record of driving successful search and video ad campaigns with measurable results.
Skills:
- Comprehensive knowledge of Google Ads including keyword research ad copywriting bid management and performance analysis.
- Proficiency in Google Analytics Bing Webmaster Tools and other relevant tools for tracking and measuring campaign success.
- Expertise in web analytics tracking implementation and reporting.
- Strong analytical skills with the ability to interpret data and make datadriven decisions.
- Indepth understanding of gotomarket strategies best practices and associated resources.
- Proficient in funnel marketing content marketing and marketing automation.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fastpaced dynamic environment.
- Exceptional organizational skills with the ability to manage multiple projects deadlines and stakeholders.
- Outstanding communication skills focusing on clear and frequent communication.
- Ability to quickly learn and effectively use digital tools to streamline workflow. Comfort with technology is essential for this role.
- Commitment to staying updated on the latest trends in digital marketing content sales and community engagement with a focus on continuous learning and improvement.
Certifications:
- Google Ads Certification is required.
- Microsoft Advertising Certified Professional is required.
- Additional certifications in digital marketing or related fields are a plus.
Benefits
Benefits:
- Private medical insurance
- Sportsmaster membership
- 20 days of annual leave
- Career growth opportunities
- Diverse and supportive work environment
- Upskilling through Emapta Academy
Welcome to Emapta Macedonia
EMAPTA is proud to be recognized as a leading Global company with a steadfast commitment to excellence in outsourcing solutions. As part of our ambitious expansion strategy we are thrilled to announce our entry into Macedonia a country brimming with immense potential and a talented workforce. We firmly believe in the abilities of the Macedonian people and are eager to contribute to the countrys growth and development. This expansion marks a significant milestone for us as we extend our global footprint into this promising region.
With our entrance into Macedonia EMAPTA offers an exciting opportunity for professionals to work with a truly global company while enjoying the benefits of a local Macedonian office and support team. We are dedicated to bridging the best of two worlds by combining our international expertise with the rich talent pool and unique local insights that Macedonia has to offer. Our vision is to empower businesses with toptier outsourcing services while fostering strong ties with the local community. EMAPTAs presence in Macedonia promises to be a mutually enriching collaboration that propels both the company and the country towards greater success on the global stage.
#EmpoweringPeople #EmaptaExperience
Qualifications Needed: Experience: Minimum of 5 years managing Google Search and YouTube Ad campaigns. Proven track record of driving successful search and video ad campaigns with measurable results. Skills: Comprehensive knowledge of Google Ads, including keyword research, ad copywriting, bid management, and performance analysis. Proficiency in Google Analytics, Bing Webmaster Tools, and other relevant tools for tracking and measuring campaign success. Expertise in web analytics, tracking implementation, and reporting. Strong analytical skills with the ability to interpret data and make data-driven decisions. In-depth understanding of go-to-market strategies, best practices, and associated resources. Proficient in funnel marketing, content marketing, and marketing automation. Excellent written and verbal communication skills. Ability to work independently and collaboratively in a fast-paced, dynamic environment. Exceptional organizational skills, with the ability to manage multiple projects, deadlines, and stakeholders. Outstanding communication skills, focusing on clear and frequent communication. Ability to quickly learn and effectively use digital tools to streamline workflow. Comfort with technology is essential for this role. Commitment to staying updated on the latest trends in digital marketing, content, sales, and community engagement, with a focus on continuous learning and improvement. Certifications: Google Ads Certification is required. Microsoft Advertising Certified Professional is required. Additional certifications in digital marketing or related fields are a plus.
Employment Type
Full Time
