Campaign Specialist
Campaign Specialist
Posted on :
18-11-2024
Employer Active
1 Vacancy
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Job Description
Term: 12 months
Required Qualifications:
- 810 years experience driving behavior change communication in financial services (banking or fintech)
- Experience in planning and executing campaign communications across multiple media channels including EDM digital and POS
- Experience working with complex granular data and synthesizing it into actionable insights for decision makers
- Excellent stakeholder management communication storytelling and presentation skills.
- Demonstrated understanding of customer needs and pain points translating these insights into campaigns that are both impactful and relevant
Nice to have:
- Experience with a card issuer or an ecommerce marketplace preferred
- Masters Degree in related fields a plus
Responsibilities:
- Support operating teams in defining outcomes from campaign marketing communications
- Analyze historical campaign metrics and operating criteria to determine key success elements
- Support an experimentation culture to continuously refine messaging design and delivery channels optimizing for the most effective strategies based on controlled databacked experimentation
- Playback results and success of campaigns delivered to client leading to improved customer experiences
- Be accustomed to collaborating with a financial institutions product corporate affairs public relations brand legal procurement finance & contact centre teams to constantly deliver best outcome for customers via marketing comms.
Employment Type
Full Time
Key Skills
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