Overview:
The SEO Specialist plays a crucial role in improving the online visibility of the companys digital assets ultimately driving organic traffic and revenue. This position is essential for enhancing the brands presence and ensuring that the content ranks well on search engines. The SEO Specialist will collaborate with various teams to optimize web content and implement strategies to improve search engine rankings.
Key Responsibilities:
- Perform keyword research to guide content creation and optimization strategies
- Execute onpage optimization using website content and HTML tags
- Develop and implement link building strategies
- Conduct SEO analysis to monitor and improve website performance
- Optimize website structure and content for search engines
- Collaborate with content creators to ensure SEO best practices are integrated into the content production process
- Analyze website traffic and provide regular performance reports
- Stay updated on SEO best practices and industry trends
- Contribute to the development of SEO strategies and tactics
- Monitor and evaluate search results and search performance across major search channels
Required Qualifications:
- Bachelors degree in Marketing Communications or a related field
- Proven experience in implementing SEO strategies and techniques
- Familiarity with SEO tools such as Google Analytics SEMrush Moz etc.
- Proficiency in HTML CSS and JavaScript
- Excellent understanding of search engine algorithms and ranking methods
- Strong analytical and problemsolving skills
- Excellent communication and teamwork skills
- Experience in content marketing and link building
- Ability to track analyze and report on SEO performance metrics
- Strong attention to detail and the ability to multitask effectively
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