Marketing Analysis Branding
Posted on :
23-08-2024
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1 Vacancy
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Job Description
Job Description
Position: Marketing and Brand Analyst
Location: Ahmedabad
Job Summary: The Marketing and Brand Analyst will be responsible for analyzing market trends consumer behavior and campaign performance to inform strategic marketing decisions. This role involves conducting competitive research managing multichannel digital marketing campaigns and providing actionable insights to optimize marketing efforts while also focusing on brand performance and positioning.
Key Responsibilities:
- Conduct comprehensive market research to identify trends customer needs and competitive positioning..
- Oversee and optimize multichannel B2B and B2C digital marketing campaigns with substantial budgets.
- Perform exhaustive keyword research and recommend SEO strategies to enhance online visibility.
- Analyze campaign performance using tools like Google Analytics providing reports and recommendations for improvement.
- Monitor and report on key performance indicators (KPIs) to track the success of marketing initiatives.
- Conduct competitor analysis and market research to inform brand positioning and strategy.
- Monitor brand performance and provide insights to optimize brand strategies and campaigns.
- Collaborate with marketing teams to develop and implement brand strategies that align with business goals.
- Prepare and present reports on brand performance market trends and competitive analysis.
Qualifications:
- Bachelor s degree in Marketing Business Statistics or related field.
- Proven experience as a Marketing Analyst Brand Analyst or similar role.
- Strong analytical skills with proficiency in data analysis tools and software.
- Excellent communication and presentation skills.
- Knowledge of SEO PPC and other digital marketing techniques.
- Familiarity with marketing automation tools and CRM systems.
research,brand performance,digital marketing,market research,skills
Employment Type
Full Time
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