Content Marketing Executive 6 months to 1-year Exp in Cloud Industry

Job Description:

As a Content Marketer you will play a pivotal role in driving brand awareness and generating leads for our cloudbased solutions. You will be responsible for creating engaging and informative content that resonates with our target audience and positions us as a thought leader in the industry.

Responsibilities:

• Social Media Management:

Create and curate engaging social media content across various platforms (e.g. LinkedIn Twitter Facebook).

Monitor and engage with followers to build a strong online community.

Analyze social media metrics to measure performance and identify trends.

• Content Creation:

Develop highquality blog posts articles whitepapers and case studies that educate and inform our target audience.

Conduct thorough research to ensure content accuracy and relevance.

Optimize content for search engines (SEO) to improve visibility and drive organic traffic.

• Backlink Building:

Identify and pursue highquality backlink opportunities to enhance our websites authority and domain rating.

Implement effective backlink strategies such as guest posting outreach and broken link building.

• Content Marketing Strategy:

Develop and execute a comprehensive content marketing strategy aligned with business objectives.

Collaborate with sales and marketing teams to ensure content supports lead generation and customer acquisition.

• Email Marketing:

Create engaging email campaigns to nurture leads and drive conversions.

Segment email lists to deliver personalized content.

Track email performance and optimize campaigns for better results.

Qualifications:

1. Bachelors degree in marketing/ communications/ journalism or any related field.
2. Fresher or Proven experience of 1 year and above in content marketing with a focus on the cloud industry.
3. Strong writing and editing skills with the ability to adapt to different styles and tones.
4. Knowledge of SEO best practices and experience optimizing content for search engines.
5. Proficiency in social media platforms and analytics tools.
6. Excellent communication and interpersonal skills.
7. Creative and innovative mindset.

Additional Skills (Preferred):

• Experience with content management systems (CMS).
• Basic understanding of HTML and CSS.
• Familiarity with graphic design tools (e.g. Canva Adobe Photoshop)
• Digital Marketing Certification