Senior Paid Media Executive - 6 Month Freelance

ROLE:Senior Paid Media Executive 6 Month Freelance

LOCATION:New York City

Who are we

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity data and technology with a unique people power & platform power approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencers gamechanging proprietary technologies which are supercharged by official partnerships and data integrations with the worlds leading social platforms for realtime and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the True Human Influence movement; on a mission for creator campaigns to be judged in the same way as other media activations underpinned by measurement partners such as ThisThat Neilsen and Relative Insight.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries Influencer has been helping brands navigate the everevolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge experience and technology that have enabled them to deliver thousands of campaigns for hundreds of brands in markets across the world. Today Influencer has a team of 120 of the best talent in the industry working across Europe North America and the Middle East. From Google to CocaCola from Amazon to Microsoft and from TikTok to Meta they work with companies brands and agencies across every vertical building meaningful relationships between brands creators and their audiences.

Description

As the Paid Social Executive at Influencer you will be responsible for the day to day setup trafficking optimisation and reporting of paid social campaigns built around Influencer content. You will work closely with the Paid Social Manager supporting the management of all paid media accounts and helping to educate internal teams on innovations and best practices for combining influencer marketing and paid media distribution.

Key Responsibilities:

• Work in partnership with the Associate Media Director to analyze all campaigns sold and set up campaigns for North America based clients

• Build a close working relationship with the Client Services team to provide ongoing support and analysis of paid media campaigns and their performance

• Responsible for the day to day internal management of paid social campaigns for a range of clients optimizing performance to upper and lower funnel outcomes and ensuring campaigns are running optimally throughout and meeting their objectives

• Monitor and analyze campaigns; identify optimization opportunities for improving and scaling performance and deliver insightful campaign reporting

• Maintain knowledge of industry best practices and product solutions and support in the upskilling and education of internal teams in paid social with the objective of growing our existing business partnerships

Experience:

• Have at least 2 years experience within the paid social industry

• Have a strong understanding of paid social channels such as Meta YouTube and TikTok including their capabilities and best practices

• Be able to manage campaign budgets creatives and be comfortable analyzing campaign data and report to Associate Paid Media Director on any changes or needs of the campaigns.

• Understand trackable conversions ROAS and be able to report on it to the wider business

• Organized meticulous about meeting KPIs with excellent attention to detail

• Knowledge of the influencer marketing industry is desirable

At Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. Diversity Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.