Key Responsibilities:
HubSpot Operations:
- Run and manage reports to provide insights into marketing and sales activities.
- Build and maintain basic automation to streamline workflows and enhance CRM functionality.
- Ensure data integrity within HubSpot, managing data imports, deduplication, and ongoing maintenance.
Marketing Operations:
- Develop and execute marketing strategies to support campaign objectives and drive business growth.
- Launch and manage paid advertising campaigns across multiple social media platforms
- Utilize Google Tag Manager to implement and manage tracking codes, ensuring accurate data collection.
- Leverage Google Analytics to analyze website traffic, user behavior, and campaign performance, providing actionable insights to the marketing team.
- Run daily reporting for the marketing manager.
Technical Integration and Tools Management:
- Use Zapier to automate workflows and integrate various marketing tools, ensuring seamless data flow and operational efficiency.
- Oversee the implementation and management of marketing technology tools, ensuring they are effectively utilized to support marketing and sales objectives.
- Work with developers to build out technical integrations cross-platform.
Communication and Collaboration:
- Coordinate with internal teams to ensure alignment on marketing and sales strategies.
- Provide training and support to team members on HubSpot and other marketing tools.
- Maintain open communication with clients to understand their needs and deliver solutions that meet their objectives.
What Success Looks Like:
- Effective Campaign Management: Successful launch and optimization of paid ad campaigns, resulting in increased lead generation and improved ROI.
- Operational Efficiency: Streamlined workflows and automations that enhance team productivity and data accuracy.
- Insightful Reporting: Accurate and actionable reports that provide clear insights into marketing and sales performance.
- Seamless Integrations: Effective integration of marketing tools, ensuring smooth data flow and operational efficiency.
Required Skills and Qualifications:
- 2+ years of experience in a similar ops/marketing/data role
- Proven experience with HubSpot CRM, including report generation and automation building.
- Proficiency in Google Tag Manager and Google Analytics.
- Experience in launching and managing paid advertising campaigns (at least 6 months of experience).
- Familiarity with Zapier for workflow automation.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent verbal and written communication skills.
- Detail-oriented with strong organizational and multitasking abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
- Fast talker: everyone on the team is this way. We would like you to be this way too.
Preferred Qualifications:
- Good at math.
- Background in digital marketing or a related field.
- Familiarity with additional marketing tools and technologies.
Why Join Us: Scale Army offers an exciting opportunity to be part of a dynamic team dedicated to driving growth and efficiency for our clients. If you are a proactive, tech-savvy professional with a passion for marketing and CRM operations, we invite you to apply and help us elevate our clients' marketing efforts.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets