Product Planning Officer

Key Responsibility Areas:

• Collect market information, including market capacity, monthly brand model sales, macro environment, automotive industry insights, major industry information, etc.
• Investigate and research the local product characteristics, configuration perception price, consumption preferences, fashion trends, crowd portraits, etc.
• Participate in the planning of new models and provide market opinions on product definition, product positioning, etc.
• Collect competitive information, new car listing, marketing activities, and sales strategy.
• Maintain sales tools (sales specs and booklets) for all brands and stay up to date.
• Prepare clear and easy to understand product presentations to transfer information to the sales team.
• Planning of new vehicle pricing target taking into consideration the competitive environment and the local market specificities.
• Define the competitors for the pricing basket, target positioning and target cost.
• Monitor and prepare detailed reports about the evolution of cost and price positioning.
• Develop tentative and final pricing for basic vehicle, powertrains, trims, and options.

Requirements:

• BSc degree in Business, Marketing, Engineering or another related field.
• 1 - 2 years of experience in similar role (automotive industry is a strong plus).