Marketing Manager

• Lead the planning and execution of new product launches ensuring successful market introductions.
  
• Develop and implement marketing strategies for both B2B and B2C segments to drive brand awareness customer engagement and sales growth.
  
• Generate highquality sales leads through targeted marketing campaigns and support the sales team with necessary tools and collateral.
  
• Oversee the company s brand identity including the creation and maintenance of a brand manual to ensure consistent messaging.
  
• Manage the company s trademarks ensuring proper registration protection and legal compliance.
  
• Drive innovative marketing campaigns and respond to market changes to maintain competitiveness.
  
• Develop and manage public relations strategies and handle crisis communication to protect the brand image.
  
• Manage external communication channels such as social media email marketing and PR to enhance brand visibility.
  
• Supervise the creation of highquality content tailored to the target audience and optimized for various channels.
  
• Lead digital marketing initiatives including SEO SEM and online advertising while monitoring and optimizing campaign performance.
  
• Develop and manage the marketing budget ensuring costeffectiveness and measurable ROI.
  
• Conduct market research to inform marketing strategies and identify trends opportunities and threats.
  
• Lead and mentor the marketing team providing coaching and development opportunities to achieve team goals.
  
• Collaborate with internal stakeholders and manage relationships with external partners to support marketing objectives.
  
• Track and report on the effectiveness of marketing campaigns providing insights and recommendations to senior management.
  
• Performing duties in complying with the Companys mandated guidelines policies and procedures and rules and regulations governed by the law of Malaysia.
  
• Perform task and work requirements as and when required and assigned.
  

• To stop any unauthorized use of registered trademark and/or product labeling
  
• Authorized spokesperson shall be appointed to deal with public media.
  
• To conduct customers satisfaction and feedback survey
  

Requirements

• Bachelors degree in Marketing Business Administration or a related field or related discipline is preferred
  

• A minimum of 5 years of experience in marketing within the FMCG sector with a proven track record of success in product launches and lead generation.
  

• Proficiency Bahasa Malaysia English
  

• As and when needed
  

• Strong understanding of both B2B and B2C marketing Dynamics
  
• Strong analytical skills with the ability to interpret data and make informed decisions.
  
• Excellent communication leadership and project management skills with the ability to collaborate effectively across all levels of the organization.
  
• Proficiency in digital marketing tools and analytics platforms
  
• Creative thinker with a keen eye for detail and a deep understanding of market trends.
  
• Proficiency in MS Office suite and marketing software/tools.
  
• Knowledge of regulatory requirements and industry standards in marketing and branding
  
• Ability to thrive in a fastpaced deadlinedriven environment