Associate Brand Manager
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Job Description
What You’ll Do
Job Description / Capsule
- Assist BU Head with the development of marketing plans (brand strategic & operational plans), which may include distribution channel solutions (digital, social media, inside sales), execution of marketing activities, and building promotional materials for a specific product or therapeutic area/franchise.
- Assists BU Head with budget development & management
- Typical Accountabilities
- Assist BU Head with the development of marketing plans, marketing & sales activities, and promotional materials for specific therapeutic areas/franchise or brands.
- Assist BU Head with the development of budgets and monitoring of expenses.
- Support BU Head to manage brand/product, collect insight and data analyse competitive performance and trends.
- Develop marketing & sale materials aligned with strategies.
- Educate sales representatives on products and competitors.
- Coordinate and/or conduct special studies and promotional projects.
- Collaborate with field forces to ensure flawless and aligned execution of the brands’ plan.
- Cross-functional working to identify and evaluate new sources of business and growth for the brand.
- Develop and deliver innovative solutions and promotional levers for professional customers.
- Work with training partner and brand agencies to support message pull-through and key Salesforce training of marketing strategy, messaging, and materials.
- Build tactical plans based on the brand strategic plan and get approval. Leading all aspects of tactical implementations, including timelines.
- Deliver other tasks/ cross-functional projects assigned by the company.
- Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.
Employment Type
Full-time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
