Associate Brand Manager

• Initiate and implement campaigns launches innovations or similar based on market analysis competitor monitoring and customer insight within assigned areas of responsibility.
  
• Drive segment category brand product or solution performance and leverage business potential through projects and processes in cooperation with other functions
  
• Ensure the necessary marketing vehicles (products systems and marketing material) are in place.
  
• Generate marketing deliverables (insight business case key selling arguments and communication package)
  
• Drive the Category innovation strategy by identifying consumer insights and preparing Innovation concepts in cooperation with the Innovation Manager.
  
• Responsible for growing category and brand with support from the region local sales technical supply chain and customer network to achieve agreed financial results and market share.
  
• Develop and maintain local assortment identify market needs and sales trends closely coordinate with different functions to increase market shares and profitability such as Gross Margins average selling prices and address any deviances.
  
• Coordinate and assist in devising the strategies plan budget etc. in order to achieve the company s objectives and targets.
  
• Responsible for new product launches and effective implementations by working closely with local and regional marketing teams in order to drive the success of new innovations.
  
• Develop and implement proper pricing and product management strategies by analyzing market information and working closely with the Sales team in order to increase sales and market share in the responsible geographical area.
  
• Being able to match the product portfolio to our target markets identifying the gaps and deciding on corrective action or products needed matching these needs with correct innovations.
  

Requirements

• A minimum of 23 years of experience in B2B brand marketing