Strategy Development:
- Assist in developing integrated marketing communication plans aligned with brand objectives and market trends.
- Collaborate with senior management to define marketing strategies and tactics.
Content Creation and Management:
- Create compelling content for various marketing channels including digital platforms print materials and promotional campaigns.
- Coordinate with creative teams and agencies to ensure consistent brand messaging across all channels.
Digital Marketing:
- Manage digital marketing campaigns including SEO/SEM email social media and display advertising.
- Monitor and analyze campaign performance metrics to optimize strategies.
Public Relations:
- Support PR activities including drafting press releases organizing media events and maintaining media relations.
- Monitor media coverage and track industry trends to capitalize on opportunities.
Collaboration and Coordination:
- Work closely with crossfunctional teams (Product Development Sales etc.) to ensure marketing initiatives are integrated and effective.
- Coordinate marketing activities with dealerships and regional offices to drive local market engagement.
Budget Management:
- Assist in managing the marketing budget ensuring resources are allocated effectively and within budgetary constraints.
- Provide regular reports and analysis on marketing expenditures and ROI.
Requirements
Bachelor s degree in Marketing Communications Business Administration or a related field.
Proven experience in marketing communications preferably in the automotive industry.
Strong understanding of digital marketing tools and techniques.
Ability to thrive in a fastpaced environment and manage multiple projects simultaneously.
Creative thinker with strong analytical abilities and attention to detail.
Proficiency in Microsoft Office Suite and marketing software (e.g. Adobe Creative Suite Google Analytics).
Strong understanding of digital marketing tools and techniques. Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. Creative thinker with strong analytical abilities and attention to detail. Proficiency in Microsoft Office Suite and marketing software (e.g., Adobe Creative Suite, Google Analytics).