Product Marketing Manager for B2B SaaS dfm

WHAT IS WORKING AT BETTERMILE LIKE

• We mean it when we say cutting edge and have a high level of creational freedom in our everyday work.
• You will be surrounded by likeminded driven skilled and highly motivated people who are keen to contribute to successful solutions.
• We mean diversity and we put it in numbers: 100 people 33 languages 41% female (vs. 26% in the tech industry) 33 years of age and yes we do have SchlagerFans among us.
• We have a very supportive and appreciative working environment with a lot of autonomy a flat hierarchy and professional growth possibilities.
• We work in a hybrid mode with weekly team days for better collaboration and nurturing interpersonal connections. When onsite we work in a modern kid and petfriendly Better Space in the heart of BerlinKreuzberg.
• Remote work from anywhere for up to 12 weeks in total per year.
• 30 vacation days in a 5day/week working model.
• Parttime for 32 hours is possible.
• Kindergarten grant and a Company Pension scheme.
• Regular team breakfasts fitness & wellness classes company runs and other events. Fruits snacks drinks and coffee with a variety of milk are a given but yes we have them.
• Outstanding flexibility we are proud of and of course the best colleagues in the world!

About the team:

The marketing teams mission is clear: propel Bettermiles business growth by showcasing its services and fostering connections. To achieve this we focus on building brand awareness positioning Bettermile as a thought leader nurturing community engagement and empowering the sales team to initiate meaningful conversations. We make complex digital products comprehensible. We invite you to bring your ideas and passion and join us in revolutionizing the delivery landscape!

Tasks

• Product messaging and positioning Work with Product Owners and Program Delivery Managers to develop product and feature positioning proposition and communication that resonates with customers and differentiates our product from its competitors.
• Translate between technical and nontechnical audiences Translate technical details into customeroriented benefits in the context of parcel logistics based on a sound understanding of product development roadmaps and lighthouse features.
• Market customer and competitive analysis Conduct analysis to fully understand customer needs buyer personas industry trends and other competitive products in a similar space
• Develop a gotomarket (GTM) strategy Build the right GTM strategy for each product to build awareness and increase adoption. Experiment with various ideas concurrently and arrive at the best strategies that work for each product.
• Work with the sales team to enable deal closures Support the sales team in closing deals through tailored content and assets
• Content Development Conceptualize and craft productrelated marketing and sales content for a variety of platforms. Work with content writers and designers to have the right kind and format of content created. Craft compelling product copy across marketing channels for different audiences (landing pages marketplaces solution briefs) and collaborate with the content team on other marketing assets creation including white papers presentations sales kits etc.
• Data Analytics Work with data from different sources evaluate your work and your teams work to provide actionable insights and then pursue the right strategies to ensure we invest our resources most efficiently.
• Ideation Based on the feedback received reviewed ideate with the product teams for new product features / new product ideas wherever relevant.
• Mentorship Mentor team members from the marketing team to develop their skills and ensure alignment with overall product messaging and strategy.

Requirements

• 35 years of experience with B2B SaaS products and a passion to drive digital transformation.
• Experience in developing marketing plans that cover strategy customer research competitive analysis product requirements messaging pricing etc.
• Experience initiating and driving a range of gotomarket (GTM) programs including webinars trade shows social media content marketing etc.
• A datadriven approach deep comfort with digital tools and curiosity to experiment with tools and techniques.
• Ability to effectively lead inspire and mentor direct and indirect reports.
• Demonstrable experience collaborating with crossfunctional teams including executive management product management operations sales and marketing.
• Excellent presentation written and verbal communication skills in English with an eye for quality and attention to detail.

IT IS AWESOME IF YOU ALSO HAVE

• Experience in driving an accountbased marketing approach.
• Experience in Autonomous Work environments.
• Copywriting and/or Design talent.

TAKE YOUR CHANCE

Take your chance and step to the forefront of changing a rapidly growing industry with your contribution. You will take responsibility quickly however supported by mentors at all times. We provide an open corporate culture based on sharing and learning equal footing collaboration and short decisionmaking.

At the moment we only proceed with candidates who are authorized to work in Germany OR already have a Job Seekers Visa.

ABOUT US

With Bettermile no more delivery is as usual. We transform lastmile logistics to boost productivity and create an exceptional delivery experience.

This is why we provide a geobased and AIpowered SaaS product suite for dynamic multiconstraint manystop address processing routing and navigation.

Were setting a new standard for the last mile. And raising the bar for the delivery industry. All thanks to our seasoned international team of tech enthusiasts and logistics experts and a truly dynamic product suite.