Manager Media Operations and Ad Tech

Job Title: Manager Media Operations and Ad Tech

Location: Newark NJ

Duration: 6 months Contract

LOCAL RATES: $86 Hourly (Hybrid Option for local candidates)

REMOTE: $76 Hourly (Remote option for nonlocal candidates)

Job Description

The positions most critical duties and functions:

General Ad Operations and Ad Technology (Adobe AAM Target Analytics Doubleclick DS3 Kochava Branch I/O etc.)

Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions optimize campaigns and boost return on investment

Understanding concepts of programmatic media ad serving ad serving platforms ad trafficking process attribution models based on impression click IDFA ADID etc. basic data security policies/strategies privacy regulations (such as CCPA CPRA GDPR and etc.) network sniffing tools like Charles proxy and understanding of network payloads.

Understanding of advertising identity space technologies such as Google customer match Ramp ID Trade Desk UUID 2.0 and others and device identifiers such as IDFA IDFV ADID etc and knowledge on ATT and SKAd network integrations and reporting.

Manage MMP day to day operations such as partner configurations postback setup tracker creation and QA traffic verification data exports etc.

Understanding of cookie less advertising and cookie consent concepts

Understanding of user access management SSO implementation LDAP groups access tokens etc.

Manage audience creation/management server to server and API connections such as CAPI and offline events sharing.

Analyze and troubleshoot technical issues with ad placement trafficking campaign delivery 3rd party reporting discrepancies site ad tags and creative user flow testing

DMP tech setup infrastructure crossdevice targeting/reporting CDP

Management of Data Onboarders

Site troubleshooting

SQL ETL knowledge on data transfer via S3 and SFTP

Deeplinking and DCO concepts

Develop and oversee quality assurance process to act as main point of contact cross functionally / cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan

Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency attribution partners etc)

Ability to understand and transform business requirements into actionable tech/product requirements for feature developments

Qualifications

Basic Qualifications

Bachelors degree in Business Marketing Engineering or a related field of study

5 years of experience in media advertising or marketing (within the mobile space is bonus)

Experience implementing brand positioning into marcomm and the customer experience

Experience managing a large budget and forecasting

Experience in working with external creative agencies and internal design teams

Strong analytical skills (spreadsheet mastery a must database experience is a bonus)

Strong oral and written communication skills

Preferred Qualifications

MBA or graduate degree

Have worked at a leading brand company or agency managing leading brands

Proactive and solutions oriented

Entrepreneurial spirit / ability to try different things with minimal direction

Established track record of creativity and innovation