Marketing amp Communications Manager - American University of Bahrain

JOB OVERVIEW:

The Manager of Marketing and Communications plays a crucial role in promoting the AUBHs activities and achievements to external audiences. This role involves coordinating public relations efforts and marketing campaigns to enhance the AUBHs visibility and reputation.

DUTIES AND RESPONSIBILITIES

1. Build and maintain positive relationships with media outlets and stakeholders.

2. Create and distribute press releases articles and other PR materials.

3. Lead and manage the marketing and communications team.

4. Promote and lead university events and activities through various channels.

5. Assist in the development and execution of marketing campaigns.

6. Monitor and report on the performance of PR and marketing efforts.

7. Coordinate with the enrollment department to develop and reach student

enrollment goals through marketing campaigns.

8. Collaborate with other departments to align messaging and goals.

9. Assist in budget planning and expenditure tracking.

10. Perform other duties as reasonably required by management.

Requirements

• Bachelors degree in marketing Communication Public Relations or related field.
• Professional certification in a related field is desirable.
• Minimum of 5 years of experience preferably in an academic or higher education setting.
• Strong PR skills and media relations experience.
• Excellent writing and editing skills in Arabic and English.
• Proficiency in social media management.
• Experience in event marketing.
• Ability to analyze and interpret data.
• Strong interpersonal and teamwork skills.
• Familiarity with budget planning and tracking.
• Ability to work independently and responsibly while managing numerous projects simultaneously.