Digital Marketing Executive - Jumeirah Gulf of Bahrain

About Jumeirah & The Hotel

Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different™ brand promise.

Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated dining destinations and surprising architecture and design at the heart of every guest experience.

Today, Jumeirah operates a world-class portfolio of 23 properties across the Middle East, Europe and Asia and employs over 8,000 colleagues, representing over 106 nationalities.

As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world class environments.

Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity.

Jumeirah Gulf of Bahrain is an idyllic getaway situated majestically on the shores of the Gulf and takes its architectural inspiration from the gentle movements of the sea. The resort’s cluster of villas and elegantly designed rooms, along with the award-winning Talise Spa, offers a sanctuary for travelers looking to recharge and embark on a journey for wellbeing. Bahrain presents itself as a destination for the ultimate Middle Eastern experience, with its rich heritage of beautiful forts and charming bazaars blending perfectly with an inspirational vision for the future. The resort harmonises Jumeirah’s promise of unparalleled hospitality with the wonder of the destination, providing a true beachside escape in the heart of culture. Set to exceed all guest expectations, the resort and spa is an oasis for nature-loving friends, families and couples hoping to disconnect from the chaos of everyday life.

About The Job

We are currently seeking for an expert Digital Marketing Executive to join Jumeirah family! You will support in defining and implementing the property’s digital marketing strategy, to optimise traffic acquisition for Jumeirah.com, mobile and social throughout all steps of the customer journey, across all devices, and in multiple languages to drive interest towards Jumeirah’s brand and properties and increase profitable direct bookings.

Duties And Responsibilities Of This Role

• Create and implement the digital marketing strategy for the Jumeirah Gulf of Bahrain resort in line with the overarching hotel marketing strategy - through the optimal utilisation of digital channels and the focus on conversion to generate quality traffic and support the achievement of commercial targets.
• Accountable for Jumeirah Gulf of Bahrain's website content utilising CMS, ensuring accuracy, TOV and brand alignment.
• Collate and analyse data using available sources including Jumeirah’s Business Insights and Google Analytics to determine brand website performance for Jumeirah Gulf of Bahrain hotel, rate performance, demand trends, BOB insights, determine need periods and create meaningful ad-hoc reports with findings and recommendations.
• Campaign management including media buying with a key focus on improving performance on paid channels (paid search, metasearch, display campaigns for prospecting and re-marketing, affiliates, and social networks for conversions) as well as on increasing organic traffic from search engine optimization (SEO).
• Develop and execute A/B testing for digital marketing campaigns and ensure campaign optimization towards best-performing creatives.
• Analyse performance to ensure campaigns are delivering on set KPIs.
• Manage relationships with and performance of digital media agencies to ensure all Jumeirah Gulf of Bahrain's benefit from the most advanced technical frameworks, best media-buying conditions, and most qualitative service levels.
• Utilise CRO and personalization tools to improve the guest journey for the Jumeirah Gulf of Bahrain hotel on the brand website.