Business development Specialist
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Job Description
- Implementation of marketing strategies and campaigns to promote products/services and increase brand awareness.
- Conduct market research/intelligence to gather data on target customers, competitors, industry trends, competitive landscape etc. to support decisions.
- Develop and implement marketing strategies and campaigns across various channels (e.g. digital, social media, events, advertising)
- Coordinate with cross-functional teams (e.g. sales, R&D) to ensure consistent branding and messaging.
- Stay up to date on the latest marketing trends, Coopetition and best practices as well as customer experience.
- Assist with budget planning and allocation for marketing initiatives.
- Contribute ideas and recommendations to continuously improve marketing effectiveness.
- Prepare the Full package which is essential for the product launch/Seminars/events (Prices, samples, panels, …etc)
- Coordinates marketing communication activities with different sorts of suppliers and service providers (print houses, advertising agencies, ...etc).
- Product Management responsibility.
- Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in profitable sales.
- Manages an updated and complete marketing literature/material library, and supplies needs to sales team.
- Coordinates organization/participation at relevant exhibitions, symposium and events.
- Liaises with AkzoNobel branding policy and ensures compliance to branding guidelines and fulfilment of global communication projects locally.
- Create and manage marketing content such as website, collateral, presentations, etc.
- Generate qualified sales leads through outbound prospecting, networking, and strategic partnerships.
- Collaborate with the sales team to nurture leads and support the sales cycle.
Employment Type
Full Time
Company Industry
Industrial Machinery Manufacturing / Industrial Gases / Petrochemicals
