Senior B2B Marketing Specialist
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Job Description
- Develop and maintain strong relationships with clients to understand their needs and preferences.
- Act as the primary point of contact for client inquiries and feedback.
- Regularly communicate with clients to keep them informed about new products, services, and updates.
- Plan, coordinate, and manage B2B events such as conferences, seminars, webinars, and workshops.
- Oversee event logistics, including venue selection, vendor coordination, and attendee registration.
- Ensure events align with the company’s branding and marketing objectiv
- Identify and secure sponsorship opportunities that enhance the company’s visibility and reputation.
- Develop and maintain relationships with key partners and sponsors.
- Coordinate sponsorship activities and ensure proper recognition and branding at events.
- Design and implement engaging promotional activities and giveaways to attract and retain clients.
- Track and analyze the effectiveness of promotional campaigns.
- Plan and execute exclusive events and activities for top clients to strengthen relationships.
- Work closely with internal teams such as operations, design, and development to ensure cohesive marketing strategies.
- Develop and implement comprehensive B2B marketing strategies to achieve business objectives.
- Conduct market research to identify trends and opportunities in the B2B sector and brainstorm and develop new and creative growth strategies.
- Track and analyze key marketing metrics to measure the success of campaigns.
- Develop and manage the marketing budget, ensuring cost-effective use of resources.
Employment Type
Full-time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
