Marketing Specialist

At Twine Chart we don't just write words – we craft experiences. Our team of passionate wordsmiths is dedicated to transforming ideas into captivating narratives that resonate with your audience. Whether you need compelling website content engaging social media posts or persuasive marketing copy we have the expertise to elevate your brand and leave a lasting impression.

Job Description:

TwineChart is seeking a talented and dynamic Marketing Specialist to join our team in Orlando FL. As a Marketing Specialist you will play a crucial role in developing and executing marketing strategies to promote our cuttingedge data visualization and analytics solutions. You will work closely with crossfunctional teams to drive brand awareness engage with our target audience and generate leads.

Salary: $55000 $70000 annually

Key Responsibilities:

• Campaign Management:

  • Plan create and execute multichannel marketing campaigns to promote TwineChart’s products and services.
  • Monitor and analyze the performance of marketing campaigns adjusting strategies as necessary to achieve KPIs.

• Content Creation:

  • Develop compelling content for various marketing channels including blogs social media email newsletters and website.
  • Collaborate with the design team to create visually appealing marketing materials.

• Digital Marketing:

  • Manage and optimize our online presence including the company website SEO SEM and social media platforms.
  • Utilize tools such as Google Analytics Google Ads and social media analytics to track and report on campaign performance.

• Lead Generation:

  • Develop and implement strategies to generate and nurture leads through digital marketing events webinars and other channels.
  • Work with the sales team to ensure a smooth transition of qualified leads.

• Market Research:

  • Conduct market research to identify trends opportunities and competitive landscape.
  • Provide insights and recommendations based on market data to inform marketing strategies.

• Brand Management:

  • Ensure consistent messaging and branding across all marketing materials and channels.
  • Develop and maintain a deep understanding of TwineChart’s value proposition and differentiators.

Qualifications:

• Bachelor’s degree in Marketing Business Communications or a related field.
• Strong understanding of digital marketing concepts best practices and tools.
• Proficient in marketing software and tools such as Google Analytics Google Ads social media platforms and CRM systems.
• Excellent written and verbal communication skills.
• Creative thinker with strong analytical skills and attention to detail.
• Ability to work independently and collaboratively in a fastpaced environment.
• Proven track record of managing and optimizing marketing campaigns to achieve desired outcomes.

Benefits:

• Health Insurance: Comprehensive health dental and vision insurance plans.
• Retirement: 401(k) plan with company match.
• Paid Time Off: Generous PTO including vacation sick leave and holidays.
• Professional Development: Opportunities for ongoing training and development.
• Flexible Work Hours: Flexible scheduling to promote worklife balance.
• Additional Perks: Employee wellness programs teambuilding activities and a collaborative work environment.

TwineChart is committed to fostering a diverse and inclusive workplace. We encourage applicants from all backgrounds to apply.