Marketing Manager

Company Overview

Do you have a pion for helping clients unlock value in their organizations Do you want to create an amazing customer experience for them by making their mission your own Here at KDG we are so much more than a technology provider. We re a true business partner that strives to open new doors for our clients through expert consulting trusted communication and highquality technology solutions in development design and security. And we re growing quickly! We are looking for innovative and humble people to join our team to help grow our business and improve our service.

KDG provides the opportunity for you to challenge yourself professionally while balancing your priorities away from the office. A company is only as good as the people in it and we firmly believe that happy team members are the foundation for our success. That s why you ll find generous benefits and a le work environment unmatched by any other Lehigh Valley company. If you want to work in a culture that empowers entrepreneurial thinking dedicates itself to flawless customer experience and always provides opportunities for employees to learn grow and succeed then it is time for you to discover KDG.

This is a hybrid position MF 8am 5pm remote with at least two onsite days at the KDG office located in Allentown PA.

Your Job

As the Marketing Manager your primary responsibility will be to successfully lead a Marketing team that will align the team goals with the company strategy. The Marketing Manager will lead our branding marketing strategy and content creation efforts while managing both internal and external client experiences. The ideal candidate will have strong business aen proven experience in digital marketing and brand management and a track record of delivering measurable results. They should possess technical ss and excel in touchpoint mapping experience planning and management and event planning. With 35 years in a digital marketing setting this person must possess proficiency in tools like SEO Google ytics CRM platforms and have excellent project management and communication ss.

Responsibilities

Working with multiple clients and managing projects simultaneously

Develop and manage creative brand positioning and marketing copywriting across various channels.

Develop and execute comprehensive marketing strategies aligned with business goals.

yze data and research to inform marketing goals messaging and actions.

Lead marketing initiatives that drive sales through customer experiences.

Manage and optimize digital campaigns for lead generation and conversion.

Plan and manage events ensuring effective touchpoint mapping for services and events.

Create and manage supporting collateral for all mapped touchpoints.

Utilize basic coding ss such as deluge scripting.

Manage and optimize platforms like WordPress Google ytics Google Tag Manager CRM systems SEM and PPC.

Lead campaigns on paid media platforms like Google Ads and Facebook Ads.

Implement SEO best practices and use digital marketing tools.

Use marketing automation tools (e.g. HubSpot Marketo) and data visualization.

Create marketing copy and manage social media efforts.

Lead multiple projects simultaneously with strong project management abilities.

Communicate strategies clearly to clients and internal teams.

Explain complex marketing and website strategies effectively to clients and crossfunctional teams.

Requirements

Requirements

Education & Experience:

Bachelors degree in marketing or related field

35 years in digital marketing

Preferred experience in leading or managing others.

Proven client management experience and delivering measurable results.

Technical & ytical Ss:

Experience with the following: WordPress Google ytics Google Tag Manager CRM platforms SEM PPC.

Experience with paid media platforms like Google Ads and Facebook Ads SEO and digital marketing tools.

Experience with automation tools (i.e. HubSpot Marketo etc.) and data visualization.

Proficient in basic coding (e.g. deluge scripting)

Experience in Marketing writing/copy.

Experience with social media.

Branding & Marketing:

Expertise in creative brand management positioning and marketing copywriting across channels.

Business Knowledge:

Proven experience in developing and executing comprehensive marketing strategies and ability to align marketing campaigns with business goals.

Ability to interpret data and ytics conduct research and align Marketing goals with business goals through messaging actions and writing.

Proven history of selling through experiences.

Experience in managing digital campaigns and optimizing for lead generation and conversion.

Touchpoint & Experience Planning:

Event planning experience.

Must have experience of touchpoint mapping: Mapping touchpoints for all current services/events with supporting collateral.

Project & Communication Ss:

Strong project management abilities

Multitasking to handle multiple projects simultaneously.

Clear communication of strategies to clients and internal teams

Excellent communication ss with the ability to explain complex marketing and website strategies to clients and with crossfunctional internal teams.

Benefits

Why KDG

What we offer our employees:

• Competitive salary
  
• An open books company with employee profit sharing
  
• 100% companypaid benefits for employees and family
  
• Generous paid vacation sick leave personal days and holidays
  
• 3:6 401k company match
  
• Weekly training and development sessions
  
• Workplace and schedule flexibility
  
• Employeedriven social committee
  
• Donations to your favorite charity
  

How Do I Apply

To be considered for this position all applicants must submit the following:

• Submit an updated resume with your application
  
• Include salary history and/or requirement
  
• Complete the Customer Experience Manager HireVire questionnaire
  

We are interested in every qualified candidate who is legally authorized to work in the United States. However we are not able to sponsor visas.

Applicants who meet the initial qualifications will be contacted for a phone interview.

If you are selected to receive an offer of employment with our company your employment may be contingent upon the successful completion of work references and other background checks.

We realize that it takes time and effort to go through our application process and we thank you for considering applying for this position. We kindly ask for no emails or phone calls as a means to further your application process. These efforts will not enhance your opportunity for consideration and we are not equipped to respond to these requests. We thank you in advance for your adherence to this request.

Thank you for your interest in our position. We appreciate the time you have taken to apply with us.

Please continue to look at all of our open positions on our Careers page or our LinkedIn profile.

EOE M/F/D/V.

The Kyle David Group LLC d/b/a KDG