Head Director of SEO B2C eCommerce

About the Company:

Role & Responsibilities:

• Architect and Implement SEO Strategies: Develop and execute comprehensive SEO strategies to enhance visibility and organic discoverability directly contributing to our mission of making our ecommerce platform the goto destination for consumers.
• Team Leadership: Lead mentor and grow a dedicated team of SEO specialists content creators and technical experts fostering a culture of innovation precision and operational excellence.
• Keyword Research and Competitive Analysis: Conduct thorough keyword research and competitive analysis to create content blueprints and campaigns that resonate with our diverse user base.
• Optimization Efforts: Oversee extensive optimization activities across both onsite and offsite SEO including technical improvements content optimization and strategic linkbuilding efforts.
• Collaboration with Engineering Teams: Work closely with engineering teams to ensure seamless integration of SEO principles into website architecture and feature rollouts.
• Analytics and DataDriven Strategies: Use rigorous analytics to monitor scrutinize and drive SEO performance translating data insights into actionable strategies for continuous improvement and sustained growth.
• Adoption of Advanced SEO Tactics: Stay ahead of SEO trends and adopt cuttingedge tactics to maintain and elevate our search engine rankings.
• Budget Management: Manage the SEO budget with strategic foresight optimizing expenditure to maximize ROI across SEO and content marketing initiatives.
• Knowledge and Skills Development: Empower the SEO team with continuous learning opportunities promoting an environment of ongoing development and peak performance.
• CrossFunctional Collaboration: Foster strong crossfunctional relationships embedding SEO knowledge across marketing and broader business strategies to amplify collective impact.

Ideal Candidate:

• Expert Knowledge of SEO: Deep understanding of SEO practices trends and tools.
• Leadership Skills: Strong leadership abilities with experience in team management.
• Analytical Skills: Excellent analytical and problemsolving capabilities.
• Web Development Understanding: Knowledge of web development as it relates to SEO.
• Communication Skills: Strong communication skills and ability to work with crossfunctional teams.
• Educational Background: Degree in Marketing Business IT or a related field is preferred.

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