Meta Ads Expert

Overview:

Key Responsibilities:

• Develop and implement paid advertising strategies on the Meta platform
• Optimize ad campaigns to maximize ROI and achieve business objectives
• Conduct thorough audience targeting and segmentation to reach the desired demographics
• Perform A/B testing to enhance ad performance and drive conversions
• Monitor and analyze campaign performance providing actionable insights and recommendations
• Collaborate with the creative team to develop engaging and impactful ad copy and visuals
• Stay updated on industry trends and platform changes to ensure campaign effectiveness
• Manage ad budgets and bidding strategies to achieve costeffective results
• Implement pixel and event tracking for accurate conversion measurement
• Identify and capitalize on new advertising opportunities within the Meta platform
• Report on advertising performance and provide regular updates to stakeholders
• Contribute to the development of overall digital marketing strategies and objectives
• Collaborate with crossfunctional teams to align ad campaigns with broader marketing initiatives
• Stay informed on best practices and innovations in digital advertising

Required Qualifications:

• Bachelors degree in Marketing Advertising or related field
• Proven experience in managing and optimizing paid advertising campaigns on the Meta platform
• Demonstrated ability to analyze campaign performance and make datadriven recommendations
• Proficiency in using ad management tools and platforms such as Meta Business Manager
• Strong understanding of digital advertising principles and best practices
• Excellent knowledge of SEM and paid social advertising
• Ability to conduct indepth audience research and targeting
• Experience in ad copywriting and creative development
• Expertise in conversion tracking and attribution modeling
• Strong analytical and problemsolving skills
• Ability to manage ad budgets and optimize bidding strategies
• Excellent communication and collaboration skills
• Uptodate with the latest trends and developments in digital advertising
• Certifications in Meta advertising or related fields is a plus
• Understanding of HTML and JavaScript for ad tracking and implementation

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