Paid Search Specialist
Posted on :
26-06-2024
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Job Description
Job Description:
1. Channels: SEM SMM and Programmatic platforms like Google Ads AMO Bing Ads Adobe Ad cloud GDN Adobe Display Sizmek Facebook LinkedIn etc.
2. Campaign Research and Development:
a. Campaign brief from as per designated intake form/discussion
b. Prepare project plan to estimate launch date
c. Monitor and provide competitor insights
d. Structuring of campaign ideating channel mix and targeting strategy
3. Campaign Management and Optimization:
a. Work on with bid management platforms (e.g. Adobe Media Optimizer or Search Ads 360). And tools like Semrush Canvas href hotsuit Claravine.
b. Complete ongoing keyword discovery expansion and optimization activities
c. Responsible for executing and managing keyword research ad copy creation and content gap analyses and presenting findings on paid campaigns to Corporate Digital Marketing team
d. Development of appropriate audiences needed for search and display campaign including programmatic channels
e. Creation of appropriate tracking parameters for tracking campaign performance across channels
4. Analytics:
a. Track and report key campaign KPIs on weekly monthly and Quarterly basis
b. Help with adhoc reporting on campaigns using Adobe Analytics (Omniture) Google 360 inhouse Lead database etc.
5. Stay informed with SEO and Paid Search industry best practices trends technologies and platform updates
a. Share best practices for SEM SMM and programmatic
b. Share key wins (to be created as case studies)
c. Contribute new ideas for business
Employment Type
Full Time
Company Industry
Key Skills
- Diploma
- Abinitio
- Cost Accounting
- Cyber Security
- CRM
- AV
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