Marketing Lead

Lead Brand Strategy Positioning and Communications

Developing and implementing comprehensive brand strategies.
Defining and refining brand positioning to ensure consistency across all touchpoints.
Overseeing all brand communication efforts to align with business goals.
Working closely with crossfunctional teams to integrate brand strategies.

Category Marketing Management

Managing marketing activities across different product categories.
Analyzing market trends consumer insights and competitive landscape.
Developing and executing categoryspecific marketing plans.
Monitoring and reporting on the performance of marketing campaigns.

GotoMarket (GTM) Strategy for All Product Launches

Developing and executing GTM strategies for new product launches.
Collaborating with product development sales and other relevant teams.
Creating detailed launch plans including marketing activities timelines and budgets.
Tracking and evaluating the performance of product launches and adjust strategies as
needed.

Brand Partnership and Influencer Management

Identifying and establishing strategic brand partnerships to enhance brand visibility.
Developing and managing relationships with influencers and brand ambassadors.
Creating and executing influencer marketing campaigns that align with brand objectives.
Monitoring and measuring the impact of partnerships and influencer activities.

Social Media and Online Reputation Management (ORM)

Overseeing the development and execution of social media strategies.
Managing online reputation by monitoring and responding to customer feedback.
Developing content and campaigns to engage and grow the social media audience.
Utilizing analytics tools to measure the effectiveness of social media activities.

Public Relations (PR)

Developing and implementing PR strategies to enhance brand reputation and visibility.
Managing media relations and cultivating relationships with key media outlets.
Overseeing the creation and distribution of press releases and other PR materials.
Tracking and analyzing PR performance metrics to measure the impact of campaigns.

Content and Marketing Communications

Developing a comprehensive content strategy that resonates with target audiences.
Overseeing the creation of highquality content and marketing materials.
Ensuring consistent messaging across all marketing communications.
Collaborating with internal teams and external agencies to produce engaging content.

Search Engine Optimization (SEO)

Developing and implementing SEO strategies to improve organic search rankings.
Conducting keyword research and analysis to identify opportunities for optimization.
Overseeing onpage and offpage SEO activities.
Monitoring SEO performance using analytics tools and adjust strategies as needed.

Performance Marketing

Developing and executing performance marketing campaigns.
Utilizing data and analytics to measure the effectiveness of campaigns.
Managing budgets and allocate resources to maximize ROI.
Collaborating with internal teams and external partners to drive campaign success.

Paid Media (Above The Line (ATL) and Below The Line (BTL))

Planning and managing paid media campaigns across both ATL and BTL channels.
Developing media strategies that align with brand objectives.
Overseeing the execution of media buys including negotiating with vendors.
Analyzing the performance of paid media campaigns.

Team Management and Development

Leading and managing the marketing team providing direction feedback and support.
Recruiting training and developing team members.
Fostering a collaborative and innovative team culture.
Conducting regular performance reviews and providing coaching to team members.

Qualifications:

Bachelors degree in Marketing Business or related field; MBA preferred.
57 years of experience in marketing with a focus on brand strategy and digital
marketing.
Proven track record of successful product launches and marketing campaigns.
Strong analytical skills and ability to interpret data to drive decisionmaking.
Excellent communication and interpersonal skills.
Experience managing teams and working in a collaborative environment.
Proficiency in marketing tools and platforms including SEO tools social media
management tools and analytics software.