Marketing Specialist

Marketing Strategy and Brand Management

• Develop comprehensive marketing plans aligned with business objectives and targeting markets and customer segments.
• Create positioning strategies for products in the market.
• Build and maintain the company's brand in the market.
• Ensure consistent messaging across all marketing materials and channels.
• Manage brand guidelines to maintain a cohesive brand image and coordinate with Corporate Marcoms in the case of any new developments.
• Track and measure the effectiveness of marketing campaigns.
• Use data to make informed decisions and adjust marketing strategies.

Product Marketing and Sales Support

• Create compelling value propositions and product messaging.
• Develop sales tools and collateral to support the sales team.
• Develop go-to-market strategies for new product or services launches.
• Create compelling value propositions and product messaging.
• Develop sales tools and collateral to support the sales team.
• Develop go-to-market strategies for new product or services launches.
• Create compelling value propositions and product messaging.
• Develop sales tools and collateral to support the sales team.

Digital Marketing & Content Creation

• Plan and execute digital marketing campaigns including SEO, SEM, email marketing, and social media buying.
• Analyze the performance of digital campaigns and adjust strategies as needed.
• Manage the company's online presence and improve engagement with online communities.
• Generate, edit, publish and share daily content on different social media platforms (original text, images, video or HTML).
• Plan and execute digital marketing campaigns including SEO, SEM, email marketing, and social media buying.
• Analyze the performance of digital campaigns and adjust strategies as needed.
• Manage the company's online presence and improve engagement with online communities.
• Generate, edit, publish and share daily content on different social media platforms (original text, images, video or HTML).

Event Planning & On ground Activities

• Plan and execute industry events, trade shows, and webinars.
• Coordinate logistics, marketing materials, and booth designs for events.
• Network with potential customers and industry partners during events.