Marketing Strategy and Brand Management
- Develop comprehensive marketing plans aligned with business objectives and targeting markets and customer segments.
- Create positioning strategies for products in the market.
- Build and maintain the company's brand in the market.
- Ensure consistent messaging across all marketing materials and channels.
- Manage brand guidelines to maintain a cohesive brand image and coordinate with Corporate Marcoms in the case of any new developments.
- Track and measure the effectiveness of marketing campaigns.
- Use data to make informed decisions and adjust marketing strategies.
Product Marketing and Sales Support
- Create compelling value propositions and product messaging.
- Develop sales tools and collateral to support the sales team.
- Develop go-to-market strategies for new product or services launches.
- Create compelling value propositions and product messaging.
- Develop sales tools and collateral to support the sales team.
- Develop go-to-market strategies for new product or services launches.
- Create compelling value propositions and product messaging.
- Develop sales tools and collateral to support the sales team.
Digital Marketing & Content Creation
- Plan and execute digital marketing campaigns including SEO, SEM, email marketing, and social media buying.
- Analyze the performance of digital campaigns and adjust strategies as needed.
- Manage the company's online presence and improve engagement with online communities.
- Generate, edit, publish and share daily content on different social media platforms (original text, images, video or HTML).
- Plan and execute digital marketing campaigns including SEO, SEM, email marketing, and social media buying.
- Analyze the performance of digital campaigns and adjust strategies as needed.
- Manage the company's online presence and improve engagement with online communities.
- Generate, edit, publish and share daily content on different social media platforms (original text, images, video or HTML).
Event Planning & On ground Activities
- Plan and execute industry events, trade shows, and webinars.
- Coordinate logistics, marketing materials, and booth designs for events.
- Network with potential customers and industry partners during events.