Content Marketing

This is a remote position.

Job Overview:

The Content Marketing Specialist is responsible for developing and implementing content strategies to drive engagement brand awareness and lead generation. This role involves creating various types of content such as blog posts articles videos infographics social media posts and more tailored to the target audience and aligned with the overall marketing goals of the organization. The Content Marketing Specialist collaborates closely with crossfunctional teams including marketing design sales and product development to ensure consistency in messaging and brand voice across all channels.

Job Description:
Strategic Planning: Design content strategies and messaging frameworks tailored for different touchpoints in the customer journey. Focus on audience segmentation defining the ideal client persona and gauging customer readiness.
Market Research: Undertake indepth market research to continually refine and inform the overarching content strategy.
Trend Analysis: Remain attuned to market trends and incorporate emerging content strategies to keep our brand at the forefront.
SEO and Analytics: Leverage insights from tools such as Google Analytics SEMRush and Google Trends. Prioritize SEO in content creation ensuring alignment with best practices.
Content Development: Craft a wide range of content from blogs social media posts and landing pages to lead magnets email content scripts for videos interviews whitepapers and case studies. Work closely with our inhouse design team to enhance content visually.
Social Media Strategy: Design and execute a holistic social media strategy that seamlessly integrates with the broader content strategy.

Requirements

4 years relevant experience in a similar role.

Deep understanding of Onpage SEO.

Strong organizational and project management skills.

Excellent critical thinking and problemsolving.

Superior communication skills.

Proficiency in these tools: Market Research & SEO: Google Marketing Platform: Google Analytics Google Ads Google Keyword Planner Google Tag Manager Google Search Console SEMRush Ahrefs Moz Pro CRM and Marketing Automation: HubSpot Content Creation & AI Copywriting: ChatGPT Project Management: Asana Basecamp Collaboration & Communication: Microsoft Teams Zoom Slack Meta for Business: Facebook Pages Sprout Social Publer Hootsuite Buffer Social Bee Later Email Marketing Tools: Mailchimp Constant Contact SendinBlue GetResponse Active Campaign SendGrid Office Tools: Microsoft Office: Excel PowerPoint Word

Benefits

Permanent Workfromhome setup

Companyprovided equipment

Secondary WiFi Modem

21 Leave Credits

100% conversion of UNUSED leave credits

HMO on Day 1

13th Month Pay

Grab Voucher every month

Birthday Gift

Loyalty Gift

Christmas Gift

WorkLife Balance

Active employee engagements physically such as Christmas Party & Team Building and virtual events such as townhall with prizes.

-4 years relevant experience in a similar role. -Deep understanding of On-page SEO. -Strong organizational and project management skills. -Excellent critical thinking and problem-solving. -Superior communication skills. -Proficiency in these tools: Market Research & SEO: Google Marketing Platform: Google Analytics, Google Ads, Google Keyword Planner, Google Tag Manager, Google Search Console SEMRush, Ahrefs, Moz Pro CRM and Marketing Automation: HubSpot Content Creation & AI Copywriting: ChatGPT Project Management: Asana, Basecamp Collaboration & Communication: Microsoft Teams, Zoom, Slack Meta for Business: Facebook Pages, Sprout Social, Publer, Hootsuite, Buffer, Social Bee, Later Email Marketing Tools: Mailchimp, Constant Contact, SendinBlue, GetResponse, Active Campaign, SendGrid Office Tools: Microsoft Office: Excel, PowerPoint, Word