- LatAm Digital Marketing Manage

Fully remote Only for LATAM

Position: Digital Marketing Manager

Salary Range: USD/ month (based on experience)

Location: Fully remote Only for LATAM

Working Hours: Fulltime EST

Language: Professional proficiency in English level C1 is required.

Type of contract: Independent Contractor Agreement.

About the Company

At Shepherd we're committed to connecting businesses with skilled and costeffective talent from the Philippines and Latin America. We tailor our services to match our client's unique business needs making global recruitment a breeze.

Scope of the Role

The ideal candidate is a gogetter with a startup mentality who is very organized analytical and proficient in using AI and new technologies. You will be an expert in SEO content creation and social media management and will play a key role in driving our marketing strategies for growth.

Duties and responsibilities:

Develop and implement comprehensive digital marketing campaigns including SEO SEM

email social media and display advertising.

Maintain a robust social media presence across all digital channels ensuring brand consistency

and engagement.

Measure and report the performance of all digital marketing campaigns evaluating them against

KPIs and ROI.

Brainstorm and implement new and creative growth strategies to boost online traffic and sales.

Collaborate with internal teams to create optimized landing pages and enhance user experience.

Utilize strong analytical skills to evaluate the endtoend customer experience across multiple

channels and touchpoints.

Stay updated with emerging technologies and trends in digital marketing and apply them to

enhance marketing effectiveness.

Leverage AI tools and techniques to optimize marketing processes and campaigns.

Develop highquality engaging content that drives traffic and converts leads.

Build and manage strategic relationships with key industry players agencies and vendors.

Oversee and manage the marketing budget ensuring efficient allocation of resources.

Requirements:

Bachelor’s or Master’s degree in marketing or a related field.

Proven working experience in digital marketing with handson experience in SEO/SEM

and managing social media campaigns.

Strong analytical skills and datadriven thinking.

Experience with A/B and multivariate experiments.

Familiarity with website analytics tools (e.g. Google Analytics NetInsight).

Demonstrable experience leading and managing SEO/SEM marketing database email

social media and/or display advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital

campaigns that engage inform and motivate.

Experience in optimizing landing pages and user funnels.

Proficiency in using AI tools to enhance marketing strategies and processes.

Strong organizational skills and the ability to manage multiple projects simultaneously.

Startup experience is highly preferred.