Demand Generation ABM Manager

Responsibilities:

• ABM Management: Manage our ABM playbook from end to end to ensure targeted accounts are nurtured through aligned campaigns and seamlessly transitioned to the SDR team for lead conversion.

• Content & Keyword Optimization: Partner with content creators to optimize website content for target accounts while focusing on relevant keywords.

• MultiChannel Campaign Management: Oversee and manage campaigns across content SEO paid advertising paid search and trade shows to deliver a unified message.

• Performance Tracking & Reporting: Track key metrics across all channels to identify areas for improvement and inform future strategies.

• Trade Show Ownership: Manage all aspects of trade shows from planning and booth design to lead generation and postshow followup.

Requirements:

• 5 years of experience managing an endtoend ABM process including identifying target accounts developing nurturing campaigns and seamlessly transitioning qualified leads to the SDR team.
• Proven track record of collaborating with ABM platforms (like 6sense) to ensure efficient account management.
• Excellent analytical skills to track KPIs identify areas for improvement and generate insightful reports.
• 3 years of experience with SEO best practices to optimize website content for target accounts.
• Proven ability to collaborate with crossfunctional teams including ABM Motion content creators and sales.

Remote Work :

No