Head - Corporate Marketing - Sun Pharma Laboratories Ltd
Head - Corporate Marketing - Sun Pharma Laboratories Ltd
Posted on :
30-05-2024
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Job Description
Title: Head Corporate Marketing
Date: May 21 2024
Location: Sun House Corporate Office
Company: Sun Pharma Laboratories Ltd
Position: Corporate Marketing & Branding Head
The individual would be responsible for setting up corporate marketing function for Sun Pharma & plan related activities/campaigns to strengthen corporate brand equity not just in India but globally. This is a leadership position thatll involve development of strategic communication plan & ensure implementation through a team. He/she will be reporting directly to the CEO India Business. This role will not be an individual contributor role.
Critical outcomes of this role:
Strategic Insight Development
- Liaise with market research agencies to discover consumer insights for corporate communication
- Conduct regular assessment of stakeholder experience across various touchpoints
- Translate corporate philosophy & strategic direction into communicable plans
Corporate Campaign Design & Deployment
- Develop core communication ideas/concepts for ATL
- Manage communication agencies for content creation & digital marketing
- Develop annual brand plan & ensure media planning
Corporate Digital Assets
- Custodian of corporate websites & social media handles
- Design & develop digital activations with corporate messaging
Corporate Activations
- Identify opportunities for corporate branding within existing activations
- Develop new brand properties that help strengthen Sun Pharmas corporate brand imagery
- Ensure crossfunctional integration for adoption of corporate branding guidelines across the organization
Corporate Brand Assets
- Owner of corporate brand logo; develop brand guidelines
- Ensure compliance of corporate brand guidelines in all marketing & packaging material
Background:
- Minimum 18 years of professional experience in building & scaling up corporate brands
- Strong PR experience in a leadership role will be preferred
- Proven track record in managing large brands
- Played an active role in formulating corporate communications strategy
- Educational Qualification: MBA (Premier BSchools)
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Employment Type
Full Time
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