Senior Marketing Manager Social Insights and Measurement - Google

About the job

Social Marketers establish the foundation for integrating social into all Google user touch points from advertising campaigns to event marketing to customer service in a clear and consistent way. We collaborate crossfunctionally with product marketing leads to help align earned awareness marketing with the product and business roadmap. You will use datadriven analysis and insights to improve campaign effectiveness and value to the business as well as exemplary online advertising solutions across Googles key marketing initiatives.

In this role you will lead the idea and strategy for measurement and insights for all of Googles Product Areas across the Social owned and operated channels. You will work on Social platforms with subject matter knowledge in driving Media choices 360 Degree/ Multimodal campaigns and the farming of trends and insights. You will work with the Social Editorial and Creative content team sharing trends taking content live and resolving the measurement loop to deliver results. You will also have the opportunity to work with the Product Marketers and Communications teams to deliver on crossbusiness and organizational goals.

Know the user. Know the magic. Connect the two. At its core marketing at Google starts with technology and ends with the user bringing both together in unconventional ways. Our job is to demonstrate how Googles products solve the worlds problemsfrom the everyday to the epic from the mundane to the monumental. And we approach marketing in a way that only Google canchanging the game redefining the medium making the user the priority and ultimately letting the technology speak for itself.

Responsibilities

• Develop and implement marketing strategies to drive business results oversee the positioning and development of content and marketing programs to grow awareness and engagement in markets across social onnetwork and offnetwork media channels.
  
• Partner with stakeholders to ensure content and campaigns created for media and social channels represent the Google brand.
  
• Work with Social Creative teams on social first transformation by modernizing the approach to social across organic paid social and influencer strategy.
  
• Analyze track and report on campaign/project return on investment (ROI) based on business generation and marketing qualified lead (MQL) metrics.
  
• Set the idea and strategy for Social Measurement and Insights team and develop and set up a framework for measurement to prove impact of social strategy and drive annual planning.