Google Ads Specialist

Our Company Cookies specializes in developing cutting-edge and innovative esports solutions. Our company is committed to staying ahead of the game, constantly researching new technologies and trends in the fast-evolving esports industry, with a passion for creating immersive gaming experiences, empower communities and educate gamers to the world of esports. With a team of passionate professionals, the company is committed to providing the best possible experience for gamers: its innovative platforms, including Play&Play and Skillz Camp, revolutionize the way gamers connect, compete, and engage with their favorite titles and influencers. Cookies, Google Premier Partner since 2018, has been listed for 2 years in a row by the Financial Times and Statista as one of the fastest-growing companies in Europe. The company, that employed staff from +10 nationalities, is headquartered in Rome and has offices in Dubai and Muscat. Google Ads Specialist The role: We are looking for a Google Ads Specialist (a background in the mobile VAS industry will be a plus). He/She will be responsible for managing, optimizing and reporting mobile performance campaigns on Google Ads (display) across more than 10 different markets. As a Google Ads Specialist, you will be expected to thrive in building, maintaining and optimizing digital advertising campaigns on Google Ads and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance and results-oriented problem solving. Location : remote working worldwide with the option of in-office setup in Rome (our HQ) or Dubai (branch) locations. Key Responsabilities: Create, develop and manage from scratch PPC campaigns on Google Ads (display) in order to meet our business goals Identify new solutions to drive growth/performance Optimize accounts towards target, management of roadmaps and ensuring timely delivery Manage traffic, bid management and optimization of multi-market PPC campaigns to agreed profitability targets Address and escalate campaign performance issues Analyzing campaign results and adjusting strategy and budgets accordingly Producing weekly and monthly sales reports Experience requirements: +3 years’ experience managing high-volume, high-budget performance marketing campaigns on Google Ads and Biddable Platforms, and optimizing for KPIs, like CPA and ROAS Deep knowledge of Google Ads Platform; DV360 and other Programmatic Platforms is a plus Experience and knowledge regarding mobile content subscription/VAS Industry is preferred Strong analytical skills and a data-driven approach to problem-solving is a must for this role. The ability to create, understand and monitor web analytics dashboards and reporting tools is expected (GA4, GTM, Datastudio) Ability to work collaboratively with team members Drive and motivation to exceed objectives Flexible in working hours due to the international environment Fluent in English (any other language is an advantage) What do we offer you? Permanent contract (full-time) Laptop, screens, and software tools (in the office and/or from home) You’ll be working amongst a group of talented and self-motivated colleagues that excel at creating an awesome work environment A competitive compensation & benefits package based on seniority Apply by Linked In or sending your CV to #J-18808-Ljbffr