Marketing Research

The candidate will be be who collects and analyzes data on consumers competitors and the marketplace. They interpret the findings to provide valuable insights and recommendations to businesses for informed decisionmaking and to identify market trends and opportunities.
He will conduct research and gathers data using various methods such as surveys interviews and data analysis tools. They analyze the collected data interpret trends and provide reports and presentations to internal stakeholders. They play a crucial role in helping businesses understand consumer preferences market dynamics and competitive landscape to drive strategic decisionmaking and improve overall business performance. Candidate will be responsible for:
Collecting data on consumers competitors and market place and consolidating information into actionable items reports and presentations
Understanding business objectives and designing surveys to discover prospective customers preferences
Compiling and analyzing statistical data using modern and traditional methods to collect it
Collect data on consumers competitors and market place and consolidate information into actionable items reports and presentations
Understand business objectives and design surveys to discover prospective customers preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform valid and reliable market research SWOT analysis
Interpret data formulate reports and make recommendations
Use online market research and catalogue findings to databases
Provide competitive analysis on various companies market offerings identify market trends pricing/business models sales and methods of operation
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
Remain fully informed on market trends other parties researches and implement best practices

Ability to interpret large amounts of data and to multitask
Strong communication and presentation skills
Excellent knowledge of statistical packages (SPSS SAS or similar) databases and MS Office
Search engines web analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls focus groups surveys etc)
Working knowledge of data warehousing modelling and mining
Strong analytical and critical thinking
BS degree in Statistics Marketing or related field
Proven Market Research Analysis experience/Education will be an additional advantage

Conduct Consumer research to understand
1. Why they buy from Zeno
2. Why they switched from other competitors to Zeno and viza viz
3. what more they expect from Zeno
4. what is the available market size (TG) for the business.
5. how do we acquire and retain more Cx channels and method

BTL Marketing
Retention Marketing
Growth Marketing
Data Science
Consumer Research
Product and category team