In this role, you will positively influence customers’ prescribing behaviour to achieve sales targets, develop territory and build strong customer relationships with the objective of maximising sales volume and market share of designated products on a given territory.
Main Responsibilities
Sales Achievement
Effectively implement sales strategy and tactics, plan of action (POA) in accordance with company policies.
Regularly monitor territory’s sales performance to initiate appropriate actions.
Facilitate enlistment of newly launched and key products in hospitals and clinics by planned date.
Territory Business Planning
Conduct analysis of market/competitors to identify territory business opportunities.
Develop territory plan and allocate resources (e.g. call activities, budget), for optimal sales impact.
Monitor territory business plan to ensure resources are directed to customers of the greatest potential.
Participate in promotional activity programmes to increase product awareness in the market.
Customer Focus and Service
Update territory customer segmentation classification, database and call records continuously.
Deliver key promotional messages according to approved plan.
Build trust and credibility with customers by demonstrating integrity and acting within the AstraZeneca Code of Conduct.
Check stock and advise on customer inventories.
Explore and expand new customer base.
Reporting/ Administration
Submit monthly reports commenting on deviations from Business Plan and intended actions to align performance with objectives.
Ensure punctual delivery of reports/ synchronisation of ETMS Veeva.
Monitor and assess sales transactions to identify potential irregular sales patterns.
Personal Development
Develop behaviours leading to enhanced effectiveness as outlined in the Medical Representative Competency framework.
Identify areas for self-development and discuss developmental needs with the line manager.
Attend & actively participate in sales meetings, product and sales training.
Essential Requirements
Your education background is in science, preferably a degree or masters in a top university.
You have experience or a keen interest in pharmaceutical sales and healthcare industries.
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